Search the Community
Showing results for tags 'SEO'.
Found 2 results
Hey all! I'm not sure how well versed any of you are in SEO but I have an interesting(?) question. I know (or at least back when I researched SEO a few years ago) one thing that search engines look for is a consistent NAP (name, address, and phone number) for your business. Back when I had just my listings and website all of my phone numbers matched up over the web. And we were in the top 3 in the organic listings and map listings when searching for "auto repair harrisonburg va." However now, we have a tracking number on our website, a different tracking number for yelp, a different tracking number for our CRM "Adversite," and so on and so forth. With that, I've also noticed that our organic and map listing has been falling (we're down to like 6th or 7th now.) I understand some of this may be because my competition is stepping up their SEO efforts. So my question is this, would all of these different tracking numbers cause my SEO ranking to fall since the phone numbers that I have on these various sites are different from the ones that are listed on my Google and other search site listings? Thank you. Have a phenomenal day!
How many searches are looking for your shop and how many are not? This is a weird question, isn't it? Why would a shop owner care about searches not looking for the shop? The answer is simple: Motorists make decisions based on education. That has been the case since the car become the main tool for transportation. What changed in the last 3 years is the fact that using a smartphone is sooooooo much simpler when educating oneself than calling somebody, the self declared auto expert brother or husband or your shop. Don't believe me? check out the image This is a screenshot from Google Trends showing that in the last ten years the searches for "timing belt" have tripled, whereas the searches for "auto repair" stayed essentially flat. The number of DIYs have not increased, the opposite is true. So who are those searching people? The answer is simple: Your existing and prospective customers, searching for education, a second opinion, etc. In fact, according to Google's info at the SEMA show three years ago the number of searches for parts and educational info (e.g., "Check Engine Light") exceeds the number of searches for your shop (e.g. "auto repair", "brake repair" etc,) by thirty times. 30 times. Did you just say "wow"? Is your web presence optimized for these searches and do you catch those searches? Probably not. Since we have introduced this new SEO strategy and launched a new product called TopFuel 12 months ago, we have received testimonials from clients, who have a good problem to solve: Too many new prospects. They refuse service since the shop's capacity to serve them at high quality is not big enough. 400% more impressions on Google, 300% more website hits, twice as many new customers compared with one year prior. Check out this article with examples, how it impacted them and what they did about it. Education is key, but you knew that already. make it available so that motorists find your website, instead of 10w40.com or similar websites.