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How can Educational Material from Inspections be used for 400% increase in Appearances on Google

Oova At Autovitals
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Oova At Autovitals

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How many searches are looking for your shop and how many are not?

 

 

This is a weird question, isn't it? Why would a shop owner care about searches not looking for the shop? The answer is simple: Motorists make decisions based on education. That has been the case since the car become the main tool for transportation. What changed in the last 3 years is the fact that using a smartphone is sooooooo much simpler when educating oneself than calling somebody, the self declared auto expert brother or husband or your shop.

 

Don't believe me? check out the image post-2281-0-62509800-1442776901_thumb.png

This is a screenshot from Google Trends showing that in the last ten years the searches for "timing belt" have tripled, whereas the searches for "auto repair" stayed essentially flat.

The number of DIYs have not increased, the opposite is true.

 

So who are those searching people? The answer is simple: Your existing and prospective customers, searching for education, a second opinion, etc. In fact, according to Google's info at the SEMA show three years ago the number of searches for parts and educational info (e.g., "Check Engine Light") exceeds the number of searches for your shop (e.g. "auto repair", "brake repair" etc,) by thirty times. 30 times. Did you just say "wow"?

 

Is your web presence optimized for these searches and do you catch those searches?

Probably not.

 

Since we have introduced this new SEO strategy and launched a new product called TopFuel 12 months ago, we have received testimonials from clients, who have a good problem to solve: Too many new prospects. They refuse service since the shop's capacity to serve them at high quality is not big enough. 400% more impressions on Google, 300% more website hits, twice as many new customers compared with one year prior.

 

Check out this article with examples, how it impacted them and what they did about it.

 

Education is key, but you knew that already.

make it available so that motorists find your website, instead of 10w40.com or similar websites.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Raising Labor Rates and Prices May Not Achieve Profitability
      By Joe Marconi in Joe's Blog
         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.

  • Upcoming Events

    • Amplify 2023 - Auto Repair Virtual Conference Essentials of Growth
      March 24, 2023 01:00 PM Until 09:00 PM
      0  
      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      #AutoLeapAmplify23

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