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ATTRACTING FLEET ACCOUNTS !


TonyD

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hI EVERYONE HOPE ALL IS WELL. MY QUESTION IS WE WOULD LIKE TO ADD SOME NEW FLEET ACCOUNTS TO OUR LIST AND WE ARE INA PRETTY INDUSTRIAL AREA. AND HAVE QUITE A FEW ,BUT WITH THE ADDITION OF A NEW ALIGNMENT SYSTEM AND TECHS I WOULD LIKE TO BREAK INTO MORE GRAVY WORK. JUST LIKE HEARING YOUR APPROACHES OUT THERE, THANKS IN ADVANCE

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hI EVERYONE HOPE ALL IS WELL. MY QUESTION IS WE WOULD LIKE TO ADD SOME NEW FLEET ACCOUNTS TO OUR LIST AND WE ARE INA PRETTY INDUSTRIAL AREA. AND HAVE QUITE A FEW ,BUT WITH THE ADDITION OF A NEW ALIGNMENT SYSTEM AND TECHS I WOULD LIKE TO BREAK INTO MORE GRAVY WORK. JUST LIKE HEARING YOUR APPROACHES OUT THERE, THANKS IN ADVANCE

Tony, About 4 years ago I hired a retired salesman part time to sell to fleet accounts, 75 year old retired local guy ex football jock, knew zero about cars but could sell, he is honest and sincere. learned quickly, I rode with him first couple days. I will tell you this as a business owner ,if you walk into a business and say I am the owner of XX auto repair and I want your business you will probably get it. I had to slow him down after one year because of all the work. Just do not l put all your eggs in 1 basket, go after the smaller 5 to 10 trucks or vehicles. Now, i give him a list once every 3 weeks and he goes and sees people, this has worked great for me. Even does a little blll collecting for me !!! Good Luck.

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Tony, Don't forget about the local schols , my outside guy goes into the schools with there permission , He has a good relationship with them , we give to a few of there programs for kids needing financial assistance. Teachers here are underpaid, We give the teachers some pretty good discount cards and specials. My salesman is smooth and starts with the receptionist in the front office, next thing you know we have some flyers in the teachers lounge. I have built some trust with quiet a few teachers and principals over time. You will be giving back and helping people that really need it. Good for the soul. Good Luck

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sorry about the caps a&C auto. maybe you can read my next post ill be sure to make sure its not in caps . Thanks auto save all very good advice we try and be as active in our community as possible but being an owner operator i do not get out as much as i would like, to to shake hand and kiss babies but will be working on that also. that is why i like your sales rep approach

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Most of our fleet accounts pay with a credit card, or we fax an invoice and it's paid within a week. Do NOT extend terms (30 days) to your new accounts or you will regret it. You will be in the collection business instead of the fixin' business. 30 day terms went out with the carburetor IMO. I don't do free rotations on their service trucks, either. LT245/75R16E'S get heavy and we get paid for rotations.

 

Hi-Gear

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  • 2 weeks later...

I stop and visit them myself and I've probably gotten 80% of the businesses that I walked into. Most are smaller fleets of 5 - 10 which I prefer. Had a local engineering and enviromental company ask me if I was interested in maintaining their fleet of 30 trucks just recently. A little big for me but they'll rotate them all through in the winter when I'm not so slammed and the trucks are just sitting.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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