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ATTRACTING FLEET ACCOUNTS !


TonyD

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hI EVERYONE HOPE ALL IS WELL. MY QUESTION IS WE WOULD LIKE TO ADD SOME NEW FLEET ACCOUNTS TO OUR LIST AND WE ARE INA PRETTY INDUSTRIAL AREA. AND HAVE QUITE A FEW ,BUT WITH THE ADDITION OF A NEW ALIGNMENT SYSTEM AND TECHS I WOULD LIKE TO BREAK INTO MORE GRAVY WORK. JUST LIKE HEARING YOUR APPROACHES OUT THERE, THANKS IN ADVANCE

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hI EVERYONE HOPE ALL IS WELL. MY QUESTION IS WE WOULD LIKE TO ADD SOME NEW FLEET ACCOUNTS TO OUR LIST AND WE ARE INA PRETTY INDUSTRIAL AREA. AND HAVE QUITE A FEW ,BUT WITH THE ADDITION OF A NEW ALIGNMENT SYSTEM AND TECHS I WOULD LIKE TO BREAK INTO MORE GRAVY WORK. JUST LIKE HEARING YOUR APPROACHES OUT THERE, THANKS IN ADVANCE

Tony, About 4 years ago I hired a retired salesman part time to sell to fleet accounts, 75 year old retired local guy ex football jock, knew zero about cars but could sell, he is honest and sincere. learned quickly, I rode with him first couple days. I will tell you this as a business owner ,if you walk into a business and say I am the owner of XX auto repair and I want your business you will probably get it. I had to slow him down after one year because of all the work. Just do not l put all your eggs in 1 basket, go after the smaller 5 to 10 trucks or vehicles. Now, i give him a list once every 3 weeks and he goes and sees people, this has worked great for me. Even does a little blll collecting for me !!! Good Luck.

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Tony, Don't forget about the local schols , my outside guy goes into the schools with there permission , He has a good relationship with them , we give to a few of there programs for kids needing financial assistance. Teachers here are underpaid, We give the teachers some pretty good discount cards and specials. My salesman is smooth and starts with the receptionist in the front office, next thing you know we have some flyers in the teachers lounge. I have built some trust with quiet a few teachers and principals over time. You will be giving back and helping people that really need it. Good for the soul. Good Luck

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sorry about the caps a&C auto. maybe you can read my next post ill be sure to make sure its not in caps . Thanks auto save all very good advice we try and be as active in our community as possible but being an owner operator i do not get out as much as i would like, to to shake hand and kiss babies but will be working on that also. that is why i like your sales rep approach

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Most of our fleet accounts pay with a credit card, or we fax an invoice and it's paid within a week. Do NOT extend terms (30 days) to your new accounts or you will regret it. You will be in the collection business instead of the fixin' business. 30 day terms went out with the carburetor IMO. I don't do free rotations on their service trucks, either. LT245/75R16E'S get heavy and we get paid for rotations.

 

Hi-Gear

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  • 2 weeks later...

I stop and visit them myself and I've probably gotten 80% of the businesses that I walked into. Most are smaller fleets of 5 - 10 which I prefer. Had a local engineering and enviromental company ask me if I was interested in maintaining their fleet of 30 trucks just recently. A little big for me but they'll rotate them all through in the winter when I'm not so slammed and the trucks are just sitting.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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