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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!
We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
Grab your headphones, hit play, and let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Aftermarket Radio Network: https://aftermarketradionetwork.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.
We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.
If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/
McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center
https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/
Show Notes with Timestamps
Introduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops. Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience. Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique. Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation. Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price. Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand. RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops. Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication. Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop. Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values. Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale. Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35) Explains how the physical appearance of a shop affects customer impressions and overall branding. Importance of Business Name (00:23:10) Highlights the significance of a shop's name in representing its identity and differentiating from competitors. Examples of Effective Names (00:24:03) Provides examples of shop names that effectively convey their unique selling propositions. Role of Logos in Branding (00:27:47) Discusses how a logo serves as a visual representation of a shop and its differentiation Logo Importance (00:28:53) Discussion on effective logo design and its impact on brand representation. Color Theory in Branding (00:29:48) Exploration of how colors influence perceptions and emotions related to a brand. Crafting Your Brand Message (00:30:55) Advice on creating a brand message that resonates with client concerns rather than just shop credentials. Understanding Client Problems (00:31:52) Emphasis on identifying deeper client issues to tailor brand messaging effectively. Book Recommendation: Building a Story Brand (00:32:44) Recommendation of Donald Miller's book for crafting impactful brand messaging. Differentiation in a Competitive Market (00:33:39) Final thoughts on the necessity of standing out in the auto repair industry. Call to Action for Marketing Help (00:34:37) Invitation for listeners to seek marketing assistance from Shop Marketing Pros. Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Join our panel of shop owners as they discuss the worst advice they've received in the automotive business: "Be the cheapest in town; it will get you more business." "Don't give a price over the phone." "Don't get personal." "DVI's are not worth the extra time." "You'll never make it because you're too honest." "Don't hire a business coach." Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE. Jesse Matthews, Matthews Mobile Mechanic LLC. Listen to Jesse's other episodes HERE Brian Winograd, Broadway Transmissions and More, Red Lion, PA Show Notes
Judy's Experience with Cheap Advice (00:02:57) Judy shares her father's experience with advice to be the cheapest to attract customers. Bill's Perspective on Pricing (00:03:47) Bill discusses the pitfalls of being the cheapest and the importance of quality over price. Brian's Insights on Industry Standards (00:06:29) Brian emphasizes the value of hiring professionals for quality work in any industry. Communication of Value (00:10:46) Brian highlights the need for better communication of the value provided to customers. Jesse's Coaching Advice (00:12:22) Jesse recounts his father's skepticism about business coaching and the importance of seeking guidance. Brian on the Value of Websites (00:14:03) Brian recalls being advised against investing in a website, which he later found invaluable. The Inner Business Person (00:16:44) Carm discusses the concept of the "inner business person" and its importance in business growth. Judy's Advice on Competition (00:17:47) Judy shares a piece of dubious advice about removing competitors' oil stickers, highlighting ethical concerns. Shop management systems (00:18:28) Discussion on the significance of effective shop management systems for profitability and efficiency. Handling customer inquiries about pricing (00:20:45) Exploration of the complexities surrounding giving prices over the phone and customer engagement. The art of conversation with customers (00:21:04) Emphasis on the need for better communication skills to engage customers effectively. The value of customer trust (00:22:45) Discussion on how to build customer trust and the importance of in-person interactions. The role of visual aids in service (00:26:12) Highlighting the effectiveness of visual aids in explaining vehicle issues to customers. Customer misconceptions about vehicle maintenance (00:27:20) Addressing common customer beliefs about car longevity and the need for regular service. The value of coaching in business (00:28:30) Discussion on the advantages of hiring coaches for personal and business growth. Mentorship groups as a resource (00:31:34) Exploring the benefits of mentorship groups for shop owners seeking guidance and support. Accountability in coaching (00:34:35) The importance of having a coach who holds you accountable for your business actions. Discussion on Humility and Growth (00:34:48) Brian shares his journey of learning humility and the importance of accepting advice for personal growth. Confession and Reflection (00:37:12) Carm acknowledges Brian's confession about recognizing personal issues as a barrier to success. Advice on Social Media (00:37:49) Carm warns against seeking advice on social media, emphasizing it can lead to poor decision-making. Critique of Low Pricing Strategies (00:38:21) Judy discusses the dangers of lowballing business prices to attract customers, advocating for value instead. Integrity in Business Practices (00:39:15) Brian reflects on the importance of honesty in business, sharing a personal story about integrity. Finding Mentorship and Growth (00:41:47) Jesse emphasizes the value of mentorship and learning from various sources to improve business practices. Shift from Training to Education (00:43:10) Carm proposes changing the terminology from "training" to "education" to enhance the learning experience. Personal Investment in Business (00:44:25) Bill stresses the importance of taking business personally and aligning it with core values for success. Educating Customers (00:46:06) Carm concludes with the need to educate customers about services rather than simply responding to their demands.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, Shop Boss, and 360 Payments
Matt Fanslow, host of "Diagnosing the Aftermarket A to Z," discusses the critical importance of consulting service information before performing vehicle maintenance or repairs. Matt shares multiple real-world scenarios illustrating why thoroughly understanding service procedures is essential to avoiding costly mistakes and ensuring professional work.
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. [email protected]
Show Notes
Importance of Service Information (00:00:25) Matt emphasizes the necessity of reading service information before starting any repair work. Common Mistakes in Vehicle Maintenance (00:01:12) Matt shares horror stories of technicians neglecting service information, leading to mistakes during vehicle maintenance. Encouragement to Use Service Info (00:04:03) Matt advises technicians to always consult service information before starting any job. Warranty Concerns and Accountability (00:05:05) Discussion on the importance of service information for warranty claims and accountability in repairs. Pay Structure and Professionalism (00:06:34) Matt addresses how pay structures can affect adherence to proper procedures in the automotive industry. Call to Action for Technicians (00:07:34) Matt encourages a cultural shift towards professionalism by prioritizing service information in repairs.
Thanks to our Partners, Shop Boss and 360 Payments
Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net
Connect with the Podcast:
-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
-Subscribe on YouTube: https://www.youtube.com/carmcapriotto
-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
-Follow on Twitter: https://twitter.com/RResultsBiz
-Visit the Website: https://remarkableresults.biz/
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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