derektinder
Free Member-
Posts
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Joined
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Last visited
Business Information
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Business Name
AAMCO Walnut Creek
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Business Address
1410 Autocenter Drive, Walnut Creek, California, 94597
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Type of Business
Auto Repair
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Your Current Position
Shop Owner
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Automotive Franchise
Aamco
- Website
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Banner Program
AAA
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Participate in Training
Yes
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Certifications
ASE
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Your Mission Statement
Intergrity first close second competence.
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derektinder's Achievements
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Sorry, Consumers still call us "Mechanics"
derektinder replied to Joe Marconi's topic in Marketing, Advertising, & Promoting
When speaking in my shop I make sure I refer to my employees as "technicians" as they prefer that. As far as customers saying they are at the repair shop that is fine as long as they know how to reach us. -
In high cost SF Bay Area I am now $180/hour labor rate from $155 for a few years and the dealers are all at least $200/hour. My senior tech makes $40 an hour flat rate and he is worth it. My B tech is $30 and my two C techs are $24 and $22. I also keep my reputation high so people are choosing to come to my shop.
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Yes we just updated our labor rate to $195 with no push back from $180 which it has been for the last few years. Thanks Joe for all you do to let shop owners they don't have to reinvent the wheel, or the brake for that mater. Derek
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We have used a few loaner cars for years. I have to be careful with what insurance companies give us quotes. Yes cars cost about $600 a year for insurance but as a transmission shop paying for rentals become costly. We always use the "borrowed vehicle agreement" from Reynolds & Reynolds. This transfers the liability to the borrower first and my shop second. Without this we would have been on the hook for the one incident we have had lately.