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I have been thinking of doing some advertising online? Anyone else have any thoughts of this? I have found some places, but they all seem like stationary sites and very plain for the money they are asking for. (Example: www.bimmershops.com)

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Our "online" advertising is a good website that comes up in searches for our city. Between that and the good online reviews it has paid for itself many times over.

 

Thanks for your response Mini4U. Are you just talking about "your" website? Do you use any external websites to advertise your company? Do you have a lot of BMW and Mini shops near you?

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The best way of online advertising is Organic SEO. There are a lot of factors that change your ranking and what exactly helps your ranking. Blogs, Review sites, proper content on your website, updated content etc all help. I am not going to pretend to be an expert which I certainly am not. Google Adwords do also help. I have also seen in my area (NYC) Yelp to be a big factor and ways potential customers qualify shops.

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  • 1 month later...

I use a combination of a frequently updated website (hosted by Google apps), Google AdWords, Google Plus for a maps entry and ratings, and Yelp for ratings. I even have a few ads on Craigs List that I keep running constantly. I've been in business a year and 90% of my new business has been via Internet referals. Yes, you do get some cheapskates looking for bargain deals but I am happy to have those customers go elsewhere After we discuss pricing.

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On average, 32,000-40,000 people see my Google ad. 100-150 click on it. The ads promote auto repair to students. Students see my name and have to drive by my shop to go anywhere so it works. If there's more competition in your area or if your place is off the main drag a better website would be a necessity. For $1200-$1500 a year it has proven a good advertising investment.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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