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I have been thinking of doing some advertising online? Anyone else have any thoughts of this? I have found some places, but they all seem like stationary sites and very plain for the money they are asking for. (Example: www.bimmershops.com)

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Our "online" advertising is a good website that comes up in searches for our city. Between that and the good online reviews it has paid for itself many times over.

 

Thanks for your response Mini4U. Are you just talking about "your" website? Do you use any external websites to advertise your company? Do you have a lot of BMW and Mini shops near you?

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The best way of online advertising is Organic SEO. There are a lot of factors that change your ranking and what exactly helps your ranking. Blogs, Review sites, proper content on your website, updated content etc all help. I am not going to pretend to be an expert which I certainly am not. Google Adwords do also help. I have also seen in my area (NYC) Yelp to be a big factor and ways potential customers qualify shops.

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  • 1 month later...

I use a combination of a frequently updated website (hosted by Google apps), Google AdWords, Google Plus for a maps entry and ratings, and Yelp for ratings. I even have a few ads on Craigs List that I keep running constantly. I've been in business a year and 90% of my new business has been via Internet referals. Yes, you do get some cheapskates looking for bargain deals but I am happy to have those customers go elsewhere After we discuss pricing.

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On average, 32,000-40,000 people see my Google ad. 100-150 click on it. The ads promote auto repair to students. Students see my name and have to drive by my shop to go anywhere so it works. If there's more competition in your area or if your place is off the main drag a better website would be a necessity. For $1200-$1500 a year it has proven a good advertising investment.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
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      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
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