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By Joe Marconi in Joe's BlogI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as opportunities for growth.
Show Notes
Dating in Modern Times (00:01:15) Comparison of modern dating to historical dating and personal experiences with initial interactions. Physical Attractiveness and Shop Appearance (00:02:25) Reflections on interactions with physically attractive individuals, similar to the importance of a shop's appearance. Importance of Customer Reviews (00:04:54) Discussion on the significance of customer reviews, the impact of negative reviews, and the importance of backing up a shop's exterior with quality service. NAPA Auto Tech Training Sponsorship (00:11:34) Information about NAPA Auto Tech Training and its benefits for technicians and shop profitability. Constant Improvement in Customer and Employee Interactions (00:13:42) Emphasis on the importance of constant improvement in customer interactions and the parallels with employee relationships. Long-Term Relationships and Continued Accreditation (00:17:06) Discussion on the importance of continued accreditation and constant improvement to maintain long-term relationships with customers and employees. Shop Relationship Parallels (00:18:13) Drawing parallels between shop hiring and dating, emphasizing the importance of attracting and maintaining long-term relationships with employees. Attracting Talent (00:19:16) Encouraging self-reflection on what attracts and separates a shop from competitors, and the importance of perpetuating long-term relationships with employees. Promoting Training (00:20:20) Advocating for the importance of training.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By tyrguy
Hey all,
Retired 5+ years ago and spend half my time down here in Florida. Haven't been on the forum in a few years. When I am up home in Ohio the tire dealer that bought my business and rents my building from me takes good care of all my vehicle service needs. My Mini needs a few things and I'd like to hook up with someone from this forum close to me down here.
Belt is squealing so probably needs a new belt, tensioner and idler pulley. Also need a new right side window motor.
Anybody close to Fort Myers Beach?
Mark Defer 330-603-5127
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.
Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.
Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.
Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.
Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising.
1. Importance of not saying no to customers in the auto repair business
2. Instances of a service advisor struggling to say yes to customers
3. Emphasizing the need to prioritize customer satisfaction
4.Managing expectations while saying yes to customers
5.Not overpromising to customers
Quotes:
Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."
'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."
'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Kim’s Tips:
Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting. Create a post-conference action plan See our Conference Planning Checklist!
Brian’s Tips
1 - Register early and be strategic about the classes you take - stay at the hotel 2 - Establish a bedtime with a no-excuses policy 3 - Choose your team’s classes and make them teach it when they get back 4 - Visit the vendors - know/like/trust them - they subsidize your attendance 5 - Come with Friends
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Barney Brothers Off Road and Repair
Elite Worldwide
[email protected]
Click to go to the Podcast on Remarkable Results Radio
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