Quantcast
Jump to content









Call Me Crazy...


Recommended Posts

So I had this crazy idea last night of using a crowd funding site such as GoFundMe to raise startup cash for an automotive repair shop.

 

I am hoping that our business plan will be enticing enough for many in our area to give a buck or two but I was wondering about adding in some small incentive for those who give a certain amount.

 

Anyone have any ideas on cheap services or give always that I could offer at certain level of pledges?

 

For instance maybe a hand wash and a barbeque at our grand opening if they give $10. Or a free oil change and T-shirt if they give $20.

 

All ideas ae welcome!

Link to comment
Share on other sites


Grammarly Writing Support


The #1 Writing Tool


Grammarly Writing Support

I am not sure about this approach, so I will reserve judgment until I see what others post.

 

One thing to ask you. Have you given any thoughts about your brand? What you want to be known for and bring to the community, and what is your target audience? The reason I mention this is that this will help you with designing the right target marketing and advertising. As opposed to mass advertising reaching people with discounts that too many times attracts the wrong people. Just my thoughts.

 

Very interested in hearing what others have to say about this unique approach.

Link to comment
Share on other sites

Yes we definitely have defined a target market in our area and plan to reach this market specifically. Also I agree completely that most business owners are all too eager to drop directly to the bottom line when it comes to competing with competition. At the center of our business model is the fact that we compete of added value and not simply on price.

 

We are planning to leave a name off this crowd funding venture for the moment and simply describe the main aspects of our competitive advantage to others.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
  • Upcoming Events

    No upcoming events found
  • Similar Topics

    • By TTP

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Joe Marconi
      As we head toward the end of the year and look to 2023, I thought it would be beneficial for all if we share the biggest challenges that are facing auto repair shops. 
      Is it hiring new employees? Employee retention? The economy?  Technology? Or perhaps, finding the right training for your employees? 
      Let's start the conversation and post your biggest challenge! 
    • By Joe Marconi
      What are your Thanksgiving business hours this week? The balance between time off and responsibilities to our business and customers is a challenge.
      What strategies do you implement and how do you balance the Thanksgiving holiday for your auto repair shop?
    • By Joe Marconi
      Shrinking Repair Outlet Population
      "Vehicle maintenance is becoming less convenient for Americans. There are fewer outlets repairing cars and light trucks, despite the increasing population and complexity of cars and light trucks on U.S. roads. The number of repair (DIFM) outlets fell by nearly 14,000 over the past five years (2016 to 2021), and future annual reductions are likely."
      "Nevertheless, not all types of repair outlets suffered losses. Repair Specialists, Foreign Specialists, and Dealers have grown in number, while the four other major types of DIFM outlets have endured thinning ranks. See the all-new 2023 Lang Aftermarket Annual for a ten-year history of the changing number of all major types of auto repair outlets across the U.S."

       
      14,000 Fewer Light Vehicle Repair Outlets
      At mid-year 2021, there were over 211,700 car and light truck repair outlets in the U.S., down approximately 14,000 from 2016.
      At the same time, vehicles in operation (VIO) climbed by more than 18 million and grew more complex, increasing the diagnostic and repair challenges faced by repair outlets.
       
      Outlet Groups Growing in Number
      Although the light vehicle repair outlet population fell by approximately 14,000 from 2016 to 2021, not all outlet types have declined.
      Among the seven major types of car and light truck repair outlets, three increased in number between 2016 and 2021: Repair Specialists, Foreign Specialists, and Vehicle Dealers. These outlets groups grew even during the onslaught of COVID-19.
       
      Repair Specialists
      Focusing on a limited menu of vehicle repair and maintenance, Repair Specialist locations totaled just over 29,600 at mid-year 2021, up several hundred from five years earlier. Repair Specialists are the second largest DIFM outlet group.
       
       
      Foreign Specialists
      Foreign Specialists concentrate on the repair of foreign nameplate cars and light trucks. They achieved the largest outlet gain over the past five years and the greatest percentage growth in locations.
      There were just over 19,600 Foreign Specialists nationwide at mid-year 2012, up approximately 700 from five years earlier.
       
      Vehicle Dealers
      Vehicle Dealers recorded a small (less than 0.2%) increase in outlets from 2016 to 2021. This reversed a trend of declining Dealer locations in the years after the Great Recession of 2008.
      Asian nameplates have been the most successful in expanding their Dealer counts.
       
      Outlet Groups Declining in Number
      Service Stations & Garages, Tire Dealers, Discount Stores/Mass Merchandisers with bays, and Retail Auto Parts Stores with bays all fell in outlet count over the past five years.
       
      Service Stations & Garages
      Service Stations & Garages were battered by a significant population loss from 2016 to 2021, down by approximately 13,000 locations.
      This represented most of the repair outlets lost over these five years. Nevertheless, Service Stations & Garages remain the most prevalent type of DIM outlet.
       
      Tire Stores
      There were approximately 800 fewer Tire Stores in the U.S. at mid-year 2021 than five years earlier.
      Small Tire Stores suffered the brunt of this decline as growing competition from large, multi-outlet operations pushed many of them out of the market.
       
      Discount Stores/Mass Merchandisers & Auto Parts Stores with Bays
      The closing of hundreds of Sears Auto Centers nationwide contributed to the decline of Discount Stores/Mass Merchandisers with bays, which has been ongoing since 2011.
      The falling number of Auto Parts Stores with bays between 2016 and 2021 continued a trend that has been underway for several decades.
       
      COVID-19 Impact
      Most of the DIFM outlet loss between 2016 and 2021 occurred over the past two years (2020 and 2021), reflecting the impact of COVID-19 and the resulting changes in consumers’ vehicle repair behavior.
      Changes in the populations of the major types of DIFM outlets will continue, creating challenges and opportunities for a variety of aftermarket players.
       
      Six Major Takeaways
      The number and complexity of cars and light trucks in operation have continued to increase. Nevertheless, the population of repair outlets handling cars and light trucks fell by approximately 14,000 over the past five years (2016 to 2021).   Despite the loss of car and light truck repair outlets between 2016 and 2021, three of the seven major groups of DIFM outlets expanded their populations: Repair Specialists, Foreign Specialists, and Vehicle Dealers.   The number of Repair Specialists climbed by approximately 350 between 2016 and 2021, and approximately 700 Foreign Specialists locations were added. Vehicle Dealers posted a modest increase in number, reversing a trend of vanishing locations that began during the Great Recession of 2008.   Service Stations & Garages suffered the most significant outlet loss from 2016 to 2021. The populations of Tire Stores, Discount Stores/Mass Merchandisers with bays, and Auto Parts Stores with bays also were battered during these years.   The growing number and complexity of cars and light trucks in operation provide challenges and opportunities for the shrinking population of light vehicle repair outlets across the country. They must become more technically capable and productive to keep pace with the growing volume and complexity of vehicle repairs.   See the all-new 2023 Lang Aftermarket Annual for the only ten-year analysis of the population changes sweeping across the seven major types of auto repair outlets in the U.S.
      View full article
    • Advertise your services or products to passers-by attracting them towards your business
    • By ASOG Podcast
      What People Don't Understand About Modern Auto Repair


  • Our Sponsors


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile

×
×
  • Create New...