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A few suggestions: Direct mail is a long term commitment. Don't get frustrated in the beginning. Also, make sure you are targeting you profile customers. Try to build value in your marketing, not just discounting to bring them in. Your advertising should convey what you are as a company and what type of customer you want to attract.


Lastly, direct mail works best when backed up by other forms of media. So, what ever the message, be consistent throughout all forms of ads and media exposure.


The rate of return may be low in the beginning too.


Good luck and keep us posted!

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