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Promote Your Shop-National Car Care Month

Joe Marconi
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Tires Too Collaborator

Tires Too

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We are hosting an event next Saturday the 19th. We have been working together with 4 other shops over the winter fixing up a car that we will be presenting to a single mom at the event. We have a facebook page set up for the group, it's facebook.com/RockinghamCountyAutoCare. It's the first time that we have hosted an event so I have no idea what kind of a turnout we may have, but it's been great involving some other local businesses together to work on the event.

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Tires Too Collaborator

Tires Too

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Our Car Care Awareness Event was a success. We posted some pictures on our face book page facebook.com/RockinghamCountyAutoCare take a look at them.

We inspected 35 cars during the event and had another 15 - 20 people that stop by to talk with us. The local news paper is doing a story about the car that we fixed up and presented to the young mom at the event. Hopefully we will get some good press out of this versus the type of story much of the media likes to run about the auto repair industry.

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bstewart Collaborator

bstewart

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Our Car Care Awareness Event was a success. We posted some pictures on our face book page facebook.com/RockinghamCountyAutoCare take a look at them.

We inspected 35 cars during the event and had another 15 - 20 people that stop by to talk with us. The local news paper is doing a story about the car that we fixed up and presented to the young mom at the event. Hopefully we will get some good press out of this versus the type of story much of the media likes to run about the auto repair industry.

That is a wonderful idea! I hope you get some repeat customers from this promo.

How much did it cost to fix up the car?

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Tires Too Collaborator

Tires Too

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We worked with 4 other NAPA Auto Care shops in the area on the car. NAPA donated the parts, we donated the labor. At retail we had over $5,000 into the car. We have definitely created some buzz about the event and will see what it brings in the future. One of the best things so far has been working together with the other shops. Hopefully we will continue to work together to promote and market our businesses in the future. As we went around to other local businesses to promote the event a number of future cross promotional ideas have been discussed. We are looking at doing a local car show with a couple of businesses that share a large parking area. Just getting out and talking with other local businesses was worth the effort.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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