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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

Do you feel disconnected from your employees?


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I may have been the boss but for the first 10 to 15 years in business, but I spent most of my time in the shop. This was a time when we did not have office staff, a service advisor, clean up crew or a foreman.

 

The duties of those positions were carried out by yours truly. I would spend of my day running around, working on cars, greeting customers, did the banking, cleaning bathrooms, doing repairs on the equipment, selling work, all the bookkeeping, on and on and on; Until I reached the breaking point.

 

Fast forward some 15 years later, and I now run the business, and all the positions that were once my responsibilities are now in the hands of selected employees. We have grown because of this, but sadly, there is a disconnect.

 

I feel I am no longer Joe the boss/mechanic/one of the guys. I am the just the boss.

 

It may be my perception, but perception is reality, so they say.

 

Coping with this is hard. I got into this business because I love the cars. I still do. I love this business. When I speak to my people, it’s The Boss speaking, not Joe.

 

Is this a common situation, and if it is, how to you cope? Or is it really a problem?

 

 

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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

In my experience it's the way it has to be though it kind of sucks. As owners/bosses, we don't get invited out on the weekends and we're not in the "inner circle" but that's the way it has to be in order to maintain order. I've been to more management classes than I care to think about but everyone stresses the fact that we can not be friends with our employees.

 

This would cause our whole system to collapse because the dynamic would change. Being close to employees lets then learn/see things that could complicate things at the workplace. Even them seeing your house if it's a nice expensive home can plant a seed of jealously in their minds that can directly affect performance. Typing on phone hard arrrrr, you get the point. Heck, I'm sure you already know this :/.

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      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
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