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O'Reillys Auto on Radio, but no stores in our area


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I just setup an account with them this past week. They are not my first call, but since they can get some medium/heavy truck parts same day or next day I will be using them some. I'm a new shop owner, and have been using Advance for most of my parts. When Advance doesn't have something Oriellys usually has it or can get it quicker than advance. Price is right around the same....sometimes cheaper. Their "quality" parts on hand doesn't seem to be that great. Most of their Moog suspension parts are a day out.

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I use Oreilly's as my first call. I have been using the local store here for the 6 yrs I have been in business. They have the "normal" brands that your Advance or Auto Zone carries. For me it comes down to personal relationship with the supplier. We had a very good local rep till about 6 months ago and then Oreilly's didn't replace him and now the Advance rep is really after our business. Since both stores pretty much carry the same parts it comes down to stock and price for us. Oreilly's house brand brake pads are made by Wagner. Their house brand filters are made by Wix. They carry of course BWD and Cardone...I have had better luck with the quality of Oreilly's parts over the Advance parts.

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We are in southern NH. We had been hearing O'Reilly ads for about 2 years before they bought a local chain up here - VIP Discount Tire & Auto Parts. We are a NAPA Auto Care Center and hear that they are similar to NAPA. They had an outside sales rep stop in once, but we have not done anything with them. It has been a little crazy with O'Rielly, Advanced, Autozone all moving in recently. I really think the VIP deal was just the start for O'Reilly in New England.

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I use O'reilly for all my shop consumables and generic fluids (gear oil, washer fluid, seat covers, brake cleaner, wire, vacuum hose, etc.) The main reason I use them? Their area rep stops by AT LEAST every 2 weeks. Not to sell me anything, but just to see if I need anything or have any complaints or issues. Sure, he hands me a flier, even though he knows I won't buy parts from them. He provides customer service, which is my biggest pet peeve!

 

I don't really buy many parts from them, but only because most of the parts I get are dealer only parts. That, and my customers INSIST on factory parts. If I'm in a bind, I'll grab an oil seal or gasket or something small from them on a Saturday or Sunday, but that again is only because of my business model and clientele.

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  • Have you checked out Joe's Latest Blog?

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      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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