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O'Reillys Auto on Radio, but no stores in our area

Joe Marconi

By Joe Marconi
in Automotive Parts & Suppliers

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Gasanddiesel Rookie

Gasanddiesel

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I just setup an account with them this past week. They are not my first call, but since they can get some medium/heavy truck parts same day or next day I will be using them some. I'm a new shop owner, and have been using Advance for most of my parts. When Advance doesn't have something Oriellys usually has it or can get it quicker than advance. Price is right around the same....sometimes cheaper. Their "quality" parts on hand doesn't seem to be that great. Most of their Moog suspension parts are a day out.

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CARMandP Proficient

CARMandP

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I use Oreilly's as my first call. I have been using the local store here for the 6 yrs I have been in business. They have the "normal" brands that your Advance or Auto Zone carries. For me it comes down to personal relationship with the supplier. We had a very good local rep till about 6 months ago and then Oreilly's didn't replace him and now the Advance rep is really after our business. Since both stores pretty much carry the same parts it comes down to stock and price for us. Oreilly's house brand brake pads are made by Wagner. Their house brand filters are made by Wix. They carry of course BWD and Cardone...I have had better luck with the quality of Oreilly's parts over the Advance parts.

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Tires Too Collaborator

Tires Too

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We are in southern NH. We had been hearing O'Reilly ads for about 2 years before they bought a local chain up here - VIP Discount Tire & Auto Parts. We are a NAPA Auto Care Center and hear that they are similar to NAPA. They had an outside sales rep stop in once, but we have not done anything with them. It has been a little crazy with O'Rielly, Advanced, Autozone all moving in recently. I really think the VIP deal was just the start for O'Reilly in New England.

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mmotley Proficient

mmotley

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I use O'reilly for all my shop consumables and generic fluids (gear oil, washer fluid, seat covers, brake cleaner, wire, vacuum hose, etc.) The main reason I use them? Their area rep stops by AT LEAST every 2 weeks. Not to sell me anything, but just to see if I need anything or have any complaints or issues. Sure, he hands me a flier, even though he knows I won't buy parts from them. He provides customer service, which is my biggest pet peeve!

 

I don't really buy many parts from them, but only because most of the parts I get are dealer only parts. That, and my customers INSIST on factory parts. If I'm in a bind, I'll grab an oil seal or gasket or something small from them on a Saturday or Sunday, but that again is only because of my business model and clientele.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
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         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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