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O'Reillys Auto on Radio, but no stores in our area


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I just setup an account with them this past week. They are not my first call, but since they can get some medium/heavy truck parts same day or next day I will be using them some. I'm a new shop owner, and have been using Advance for most of my parts. When Advance doesn't have something Oriellys usually has it or can get it quicker than advance. Price is right around the same....sometimes cheaper. Their "quality" parts on hand doesn't seem to be that great. Most of their Moog suspension parts are a day out.

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I use Oreilly's as my first call. I have been using the local store here for the 6 yrs I have been in business. They have the "normal" brands that your Advance or Auto Zone carries. For me it comes down to personal relationship with the supplier. We had a very good local rep till about 6 months ago and then Oreilly's didn't replace him and now the Advance rep is really after our business. Since both stores pretty much carry the same parts it comes down to stock and price for us. Oreilly's house brand brake pads are made by Wagner. Their house brand filters are made by Wix. They carry of course BWD and Cardone...I have had better luck with the quality of Oreilly's parts over the Advance parts.

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We are in southern NH. We had been hearing O'Reilly ads for about 2 years before they bought a local chain up here - VIP Discount Tire & Auto Parts. We are a NAPA Auto Care Center and hear that they are similar to NAPA. They had an outside sales rep stop in once, but we have not done anything with them. It has been a little crazy with O'Rielly, Advanced, Autozone all moving in recently. I really think the VIP deal was just the start for O'Reilly in New England.

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I use O'reilly for all my shop consumables and generic fluids (gear oil, washer fluid, seat covers, brake cleaner, wire, vacuum hose, etc.) The main reason I use them? Their area rep stops by AT LEAST every 2 weeks. Not to sell me anything, but just to see if I need anything or have any complaints or issues. Sure, he hands me a flier, even though he knows I won't buy parts from them. He provides customer service, which is my biggest pet peeve!

 

I don't really buy many parts from them, but only because most of the parts I get are dealer only parts. That, and my customers INSIST on factory parts. If I'm in a bind, I'll grab an oil seal or gasket or something small from them on a Saturday or Sunday, but that again is only because of my business model and clientele.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
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