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Joe Marconi

O'Reillys Auto on Radio, but no stores in our area

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For the past few years we hear O'Reilly's radio ads, but have not had the opportunity to actually see one or know of a store. I know there are shops out there that do business with O'Reillys, can you give us details and any info on their parts and service? Just curious.

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  • Similar Content

    • By Joe Marconi
      The True Cost of Comebacks
       
      Comebacks are a hot topic today, particularly with the frustration over poor quality parts. You need to track all comebacks, determine the reason (Tech error, part error, training issue, other) and then calculate the true cost of the comeback.
       
      Here are a few things to consider:
      - The loss of time when performing the comeback; time that the tech can performing other work and generating profit
      - The misc costs, such as overhead costs, supplies, cleaners, etc
      - Towing costs, rental, etc
      - Cost to morale
      - Reputation damage
      - Reduction to your profit margin
       
      For every part issue, you need to inform your supplier, whether it's NAPA, CARQUEST, Advance Auto, O'Reilly's, or any other. Sit down with suppliers on a regular basis. Dont return defective parts until you have listed the parts and maintain a report. Document everything.
       
      Part issues are increasing. Every shop owner I speak to is frustrated over this.
       
      Remember, comebacks kill your bottom line, the more comebacks you have, the more its killing your profits.


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