Quantcast
Jump to content


Postcard Mailer


Recommended Posts



If your goal is to get some immediate business, don't. Save the money and use it on your website's SEO instead, maybe split it with the FB.

If you are set on the mailings, replace the map with a QR code of your website. Replace the "As a gift for our neighbors" with "As appreciation to your neighbors"

It does not jive to say a gift and then charge them $19.99, imo :) I realize that it's your logo on the card, but the colors are low impact, so it's a judgement call, but i'd change the colors leaving the same logo picture, just to make sure the card is picked out of the slew of other mail and actually looked at for at least a split second.

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         1 comment
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency. Joe Long, Director, Heavy Duty Business Development, Old World Industries Show Notes
      Joe Long's background (00:00:42) Joe Long's extensive experience in the trucking industry and his transition to working with Old World Industries. Old World Industries and Peak brand (00:02:06) Discussion on Old World Industries and the Peak brand as a leading supplier of various coolants for heavy-duty and automotive applications. Importance of coolants in automotive and heavy-duty applications (00:02:51) The critical role of coolants in engine maintenance and the impact of coolant-related engine downtime. Battery electric vehicle coolants (00:05:19) The development and testing of coolants for battery electric vehicles, including the challenges and specific requirements for these systems. Longevity and types of coolants (00:08:09) Insights into the history and types of coolants, including the case of Dex-Cool and its compatibility issues. Coolants for hydrogen-powered battery electric vehicles (00:10:16) Research and development of coolants for future hydrogen-powered battery electric vehicles and the challenges associated with this technology. Coolant color and types (00:11:18) The significance of coolant color and the distinction between conventional and heavy-duty coolants in different vehicle systems. Testing and maintenance of coolants (00:14:57) The importance of testing coolant for compatibility and the recommended test procedures for automotive technicians. Color, Clarity, and pH (00:18:59) Discussion on testing for color, clarity, and pH levels in coolants, and the significance of organic acid technologies. Water and Glycol Content (00:19:48) Explanation of the purpose of water and glycol in cooling systems, and the impact of temperature and driving conditions on the glycol-water ratio. Refractometer Testing (00:22:02) Importance of using a refractometer to accurately measure water glycol content and freeze point in coolants. Coolant Blend and Inhibitors (00:23:17) Discussion on maintaining the proper blend of glycol and water, and the consequences of diluting inhibitors in the coolant system. Testing for Inhibitors (00:24:00) Explanation of the importance of testing for inhibitors in coolant systems and the differences between old and new technology. Diesel Exhaust Fluid (DEF) and SCR Systems (00:26:37) Overview of the evolution of diesel exhaust systems, including EGR, DPF, and SCR systems, and the role of DEF in reducing emissions. DEF Composition and Shelf Life (00:29:11) Insight into the composition of DEF, its production process, and factors affecting its shelf life such as temperature and sunlight exposure. Testing and Storage of DEF (00:33:20) Guidance on testing DEF quality, considerations for storage, and the impact of temperature on its shelf life. DEF Maintenance and Testing (00:34:57) Discussion on the importance of maintaining DEF quality, testing procedures, and the significance of color, clarity, and odor in DEF. Cleaning Coolant Systems (00:38:38) Discussion on washing coolant balls with soap and water and proper cleaning methods for refractometers. Fleet Maintenance (00:39:21) Importance of proper cooling system testing and maintenance in fleets, and the need for education and awareness. Coolant Evolution (00:40:34) Transition from nitrite-based to nitrite-free coolants in automotive and heavy-duty applications, and the impact on cooling system performance. Coolant Failure Analysis (00:43:39) Joe Long's expertise in analyzing coolant failures, identifying causes, and providing solutions. Cooling System Cleaners (00:44:24) The need for cleaning coolant systems to address rust, corrosion, and other contaminants, with specific products for different types of failures. Diesel Exhaust Fluid (DEF) Inspection (00:47:00) Discussion on DEF freezing, white crud formation, and the need for regular inspection and maintenance. Platinum DEF Product (00:51:10) Introduction of Blue DEF Platinum with added inhibitor to prevent white crud formation, and the importance of using the right DEF for vehicle maintenance.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections    
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 152 - A Blueprint for Financial Independence in Auto Repair Shops with Rick White of 180Biz
    • By carmcapriotto
      Recorded Live from MACS (Mobile Air Climate Systems Association) 2024 Training Event & Trade Show, shop owner and MACS board member Tim Iezzi discusses his family's legacy in the business and his passion for air conditioning and being a perpetual student. Tim also shares his experiences in working alongside other local shops, particularly when specialized services are required. This spirit of mutual support and knowledge exchange is what propels the industry forward, ensuring that we all benefit from shared wisdom. Tim Iezzi, MACS Board Member, Owner of Iezzi’s Auto Service, Reading, PA Show Notes
      Learn More About MACS (Mobile Air Climate Systems Association): https://macsmobileairclimate.org/ Engineering School Experience (00:03:24) Tim's experience in engineering school and its impact on his problem-solving skills in the automotive industry. Specialties in the Shop (00:04:08) Tim's passion for air conditioning and electrical problems, and the significance of drivability work. Industry Collaboration (00:08:10) The value of testing and the collaboration among industry professionals for the benefit of the automotive industry. MACS Board and Industry Representation (00:11:12) The role of MACS board members in representing different sectors of the automotive industry and advocating for industry concerns. Teaching and industry events (00:19:48) Tim's involvement in teaching A/C best practices and the importance of industry events. Networking and industry support (00:23:57) Discussion about the renaissance of industry support, the value of networking, and the sophistication of the automotive industry. Future of the industry and business (00:24:28) Insights into the future of the automotive industry, potential changes in refrigerants, and the future of Tim's auto service business. The evolving automotive industry (00:27:11) Tim's positive outlook on the future of the automotive industry, the impact of technology, and the professional level of the aftermarket. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections            
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors

×
×
  • Create New...