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Joe Marconi

Do You Ask Customers for Referrals?

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Perhaps one of the best forms of marketing is old fashion word-of-mouth. When a customer comes in saying they were recommended by a friend or neighbor, our job is half done. The referral from another customer is sometimes more powerful than advertising. We make sure that we thank the person making the referral and send them a thank you card.


What we don’t do is ask existing customers for referral names or ask customers to send us new customers. Maybe I’m wrong, but I feel as long as we do our job right, provide world class customer service and create that memorable experience for our customers, this is all that is needed.


Does anyone actively ask customers for referrals or ask customers to talk to friends and neighbors about your shop? If so, how do approach a customer?



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