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Trust your ears; listen and write exactly what the customer says


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Trust your ears; listen and write exactly what the customer says

 

That’s the advice I preach to my service advisors. I remember a few years back I overheard a customer give a 5 minute explanation of a no start problem. When the customer was finished, the service advisor typed on the tech word order: “Check battery." Boy was I furious.

 

Customers give you clues to the problem. Do not translate or change in any way, the thoughts and words of the customer. Take the time to listen and write down exactly what the customer states.

 

About 10 years ago, a customer, Dave Bell, came in saying that every time he passes Mrs. Murphy’s driveway, the transmission would slip. I took the car out on a few road tests and found nothing wrong. I gave the car back to him and he returned 2 days later insisting that it had something to do with Mrs. Murphy’s driveway.

 

After a little detective work I learned that the problem only occurs in the morning. Each morning he would back the car down his driveway. Then he would put in drive and proceed down the block. Then he made a stop at the corner, turned right up a steep incline where he passed Mrs. Murphy’s driveway. There he felt the slip. It had nothing to do with poor Mrs. Murphy, but everything to do with the steep incline. Obviously he had a transmission issue.

 

I learned long ago not to discount what customers say. Your ears can be an important part of the diagnostic process.

 

 

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Have to agree with ya Joe, listening is a very important part of diagnosing. I tend to correct them when they say things like, "I have a shortage in my car." When what they really meant to say is, "I have a battery drain." For those "listening" occurences at the front counter I want to make sure that both of us are thinking on the same lines well before I get the car in the shop.

 

Too many times the lack of info becomes the issue in the repair. Other times it's too much information. Once I start to investigate a problem I generally can put their story together in an orderly pattern. That's when I go back and ask them something like, "So... when do you install the radio? Or, "Have you been hauling your lawnmower in the trunk? Sure looks like that is what caused the brake light wires to short rather than what you told me about your Uncle borrowing the car."

 

Yep, listening is the best way... it can be entertaining and informative at the same time. Gotta love it... it's part of our job. :D

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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