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How Does $5,700 Labor Per Hour Sound?


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It just jammed up the bays with a lotta folks that couldn't afford to own a car!

 

Very well said!

 

We tend to worry about alienating customers, but if they cannot afford your service, they were never customers.

 

That is why I always quote the job. I know people that come to the shop with the sole purpose of trying to nickle and dime me, I will not have it. I will give them a very expensive price and have them out the door so they will not waste my time.

 

The customer dealing scars run deep with me, as I when I began in the business people took advantage of my knowledge and skill because I was a noobie tech. I did many favors that came back to bite me in the butt, which I soon learned that it was better to charge full price and then if they had a problem, I would gladly honor my warranty. If everything went well and no issues, I was happily taken care of.

 

I have seen excellent mechanics go out of business, just because they really did not know the true expense of running a successful business.

Edited by HarrytheCarGeek
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  • 1 month later...

A lot of the hardest jobs pay the least amount of money. Think manual labor. The problem right now with our industry, as I see it, is that we are caught in the middle between being a "manual labor" industry and a "technical knowledge" industry. Up until recently, automobile repair was more about brawn than brains, these days not so much. A lot of the old timers who could wrestle the transmission out of an 76 Chevy are having difficulty adjusting to sitting at a computer researching wiring schematics and system operation theory for these newer vehicles before they can ever even touch a wrench or screwdriver. As you stated, you didn't pay that guy for the amount of TIME he spent working on your alarm system, what you actually were paying him was reimbursement for all the money he had to spend to gain the knowledge required to work on your alarm system. You felt cheated because his invoice was inaccurately itemized....which leads to my next question: Is the way we are itemizing our OWN invoices contributing to our customers feelings of being ripped off by US?

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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