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Joe Marconi

The look of a Facility is no Guarantee for Success

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The look of a Facility is no Guarantee for Success

 

A recent report from the National Automobile Dealers Association (NADA) revealed that although major renovations of run-down dealerships is a positive move, no amount of refurbishing can compete with the consumer’s trust and relationship with a particular business. New car dealers across the country are upgrading and modernizing their facilities.

 

Independent shops have successfully competed with new car dealers and national brands largely because they develop relationships in their community. Their customers are loyal because there is an emotional tie to the shop owner or mechanics.

 

It is my opinion that we need to have nice clean facilities, but our strength will always be the superior customer service we deliver and our ties to the community. It’s no secret that new car dealers are competing with us for the service and repair market, and they are also competing on price. We need to closely watch what the new car dealers are doing, but never forget what has been our success for decades: The one-on-one world class service we deliver each and every day.

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