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Joe Marconi

What’s Your “Sweet Spot”

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It was not that long along when a vehicle from 4 to 7 years old was our sweet spot, the typical time when a vehicle left the new car dealer and entered our repair world. That sweet spot has been changing through the years and the recent recession, which resulted in less new cars being sold, has us now repairing and servicing cars that are well over 12 years old and well over 200,000 miles.

 

I don’t know if this has been typically good for us or not. Years back, when consumer confidence was high, people with a 4 to 7 year old car were more easily sold on service, repairs and maintenance. When people put off buying a new car for economic reasons, or worse, for lack of confidence in the economy, it’s much harder at times to sell to this mind set.

 

New cars must be sold in order to maintain a fleet of cars that will replenish an aging fleet.

 

What’s your stand on this issue? What’s your so-called, “Sweet Spot?”

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Seems I see more cars in the 10-15 year range that are just being repaired rather than maintained. Folks are trying to hang onto their cash for more important thing like houseing and food. I try to explain to them that maint is key and it could save them in the long run BUUTT most are just cash strapped. I read your article in a prior post on "New Normal" and have to somewhat agree. I can do everything in the world to try to help these folks but it comes down to what they precieve as the norm. Just my $2.95 ( 2 cents adjusted to inflation and current economic conditions) :blink:

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Used to be if a customer got a new car we saw them in 12 months or 12k miles when the warranty ran out. We now see them five to ten years later after the warranty games play out or they get sick of being lied to.

 

The work is out there but the middle class that supported us is broke. People with money are driving new cars under lease maintenance or warranties. People with out money, well you can tell by the junkers in your bays.

 

Old school fix everything you can that comes in the shop or cutting edge fuel cell/hybrid,cng service, pick you niche and fight for your lives.

 

B)

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