Quantcast
Jump to content


Joe Marconi

What’s Your “Sweet Spot”

Recommended Posts

It was not that long along when a vehicle from 4 to 7 years old was our sweet spot, the typical time when a vehicle left the new car dealer and entered our repair world. That sweet spot has been changing through the years and the recent recession, which resulted in less new cars being sold, has us now repairing and servicing cars that are well over 12 years old and well over 200,000 miles.

 

I don’t know if this has been typically good for us or not. Years back, when consumer confidence was high, people with a 4 to 7 year old car were more easily sold on service, repairs and maintenance. When people put off buying a new car for economic reasons, or worse, for lack of confidence in the economy, it’s much harder at times to sell to this mind set.

 

New cars must be sold in order to maintain a fleet of cars that will replenish an aging fleet.

 

What’s your stand on this issue? What’s your so-called, “Sweet Spot?”

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • By gandgautorepair
      Looking forward and thinking about business goals for the future, I'm wondering if there is such a thing as a sales volume, personnel, or facility sweet spot for profitability. I'm in a semi-retirement mode already, so having profits to spend is a priority over simply growing the business for growths sake. I really enjoy being in business and planning and reaching for goals, but wondering about what those goals for the business should be. I've reviewed some industry financial data without any clear conclusions, but I'm wondering what folks here think or have seen or experienced.
      A little about where I'm at currently. I started this business from scratch 7 years ago. We currently have 8 employees and did 1.3 in 2017. Any wisdom from you who have been doing this longer?  
    • By CAautogroup
      Hello all,
       
      We are currently expanding our oil & lube business due to high demand.
       
      With the current oil specifications from manufacturers (toyota & honda 0w20 weight, gm & chevy- dexos, bmw & mercedes-full synthetic), how do you handle a customer who insists on putting a lower grade oil (conventional or "the cheapest one" since "oil is oil")?
       
      Would you deny the service to the customer all together to avoid any liability in the long run? Have the customer sign a waiver that they are essentially voiding their vehicles warranty and you are not responsible? Make a short note on the invoice?
       
       
      Thanks for your thoughts and opinions in advance.
    • By Gonzo
      http://www.autobodynews.com/news/industry-news/item/4462-i-team-aftermarket-parts.html
    • By Jeff Monson
      So how do you put a value on your shop? I'm being put in a position where I can buy out my partner, putting a dollar amount on
      a shop seems like a hard thing to do. So if you guys were put in this position how would you come up with a value?
    • By AutoShopOwner News
      Volkswagen has launched a TV ad campaign to spur demand for its slow-selling Tiguan. In the crossover's first year on the market, VW sold fewer than 9,000 -- well below the forecast of 20,000 to 25,000 a year.
       
      View the full article
  • AutoShopOwner Sponsors



×