Help Service Advisors Sell Value and Benefits
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Electric vehicles (EVs) are a hot topic in the automotive industry and for good reason. They offer numerous benefits, such as reducing emissions and improving fuel economy, but they also present some challenges, including a lack of infrastructure and range anxiety. Pete Meier shares his perspective on the impact of EVs on the industry and offers some insights into their history and future. His message is one of encouragement and reassurance, emphasizing that technicians have risen to the challenge of the rapidly changing industry.
Pete Meier, Creative Director, Motor Age, and industry trainer. Bikers C.A.R.E Inc. Listen to Pete’s other episodes HERE
Watch Full Video Episode HERE The Rise of EVs (00:03:28) Forecasted sales of hybrid and battery electric vehicles and the reality of the US fleet of cars on the road. The History of Electric Vehicles (00:06:06))Pete Meier shares the history of electric vehicles, including the first propulsion system and the first rechargeable batteries. The Model T Ford (00:06:59) How the Model T Ford put the death toll on the first EVs due to its affordability and mass production. The Wild West of Automotive Innovation (00:08:08) The early days of electric vehicles and how it was a time of innovation and startups. Environmental Issues of the First EVs (00:08:50) The first electric vehicles were created to solve an environmental issue caused by horse-drawn carriages in New York City in the early 1900s. The Rise of Hybrid Vehicles (00:13:23) The history of hybrid vehicles, starting with the GM EV1 and leading up to the popular Toyota Prius. Greenhouse Gas Emissions (00:17:04) Greenhouse gas emissions and how they contribute to global warming and climate change. California's Zero Emissions Vehicle Sales Plan (00:23:16) Discussion of California's plan to achieve 100% zero emissions vehicle sales by 2035 and its implications. European Union's Zero Emissions Car Deadline (00:25:36) Discussion of the European Union's plan for all new cars to be zero emissions and cannot emit any CO2 by 2035. Alternative Solutions to Electric Vehicles (00:28:46) Discussion of alternative solutions to electric vehicles, including plug-in hybrids and synthetic fuels, and the importance of considering the entire lifecycle of a vehicle. Training and Education on EV Systems (00:32:26) Pete Meier encourages technicians to seek out training and education on EV systems, especially those who are up and coming in their careers. Passion to Help Abused Children (00:34:57) Pete's passion to support abused children and recommends listening to his episode on Remarkable Results Radio. Passion To Support Abused Children – Chris and Pete Meier [RR 805] Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Are you tired of the same old auto repair experience with poor customer service and no personal touch? Look no further than Adam and Son Auto Repair in Colorado Springs. Owner Dan Adam and VP of Social Impact and Strategy Stacy Burns, share their insights on creating a unique customer experience and positively impacting their community. Dan Adam founded Adam and Son Auto Repair with a mission to improve the way auto repair businesses are run and provide exceptional customer service. He achieved this by defining 28 fundamentals that create behaviors for team members and ingrained them in the company culture through weekly messages and daily huddles. But the customer experience at Adam and Son doesn't stop there. They have implemented social impact initiatives that provide free car repairs to single mothers, domestic violence victims, and disabled veterans through their Stranded Motorist Fund. This program aims to provide safe and reliable transportation to those in need and has gained positive feedback from the community. Adam and Son have gained high-quality customers who support their business by providing excellent customer service and making a positive social impact. Dan Adam, Adam and Son Auto Repair, Colorado Springs, CO.
Stacy Burns, VP of Social Impact and Strategy.
Show Notes
Dan Adam's Story (00:02:32) Dan Adam shares his experience of working at a local auto repair shop with poor company culture and customer service, and how it led him to start his own shop with a loan from his family. Creating a Company Culture (00:07:02) Dan Adam explains how his company created a culture of excellence through 28 actionable fundamentals that are discussed daily in meetings and interviews. Culture Icon Belt (00:11:44) Stacy Burns shares how Adam and Son Auto Repair uses a wrestling-style belt to recognize team members who embody the company's culture and pass it on to others. Team Building Across Locations (00:13:31) Building a sense of community across locations through team building activities and introducing new team members to both shops. Sharing Positive Feedback (00:14:01) The importance of sharing positive feedback within the team and with customers through Google reviews and other tools. Community Engagement and Social Impact Programs (00:15:16) The impact of their social impact programs, including the Trifecta Oil Change Program and the Stranded Motorist Fund, on their community and customers. Stranded Motorist Program (00:22:30) Dan Adam and Stacy Burns discuss the Stranded Motorist Program, which provides free car repairs and donated vehicles to those in need. They talk about the impact of transportation on people's lives and the need for such a program. Expanding the Stranded Motorist Program (00:27:07) Dan Adam talks about his plans to take the Stranded Motorist Program to a national level and involve other independent auto repair shops in the initiative. Storytelling and Community Outreach (00:28:34) The importance of storytelling and community outreach in promoting social impact initiatives. Reaching out to those helped (00:30:20) Stacy discusses how they reach out to people they have helped in the past and how it has caught the attention of the news media. Solving community needs (00:35:21) Dan explains how being a social impact company is not just about being philanthropic, but about solving community needs and gaining market share. Long game of social impact (00:36:18) Dan explains that becoming a social impact company is a long game and requires a strong company culture to be successful. Creating a Differentiator (00:38:03) Dan Adam discusses the importance of having a real differentiator in the automotive industry. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
"The service advisor is the face of the brand and the first point of contact for customers." Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It's also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development. Courtney Archer, Service Advisor, Global Car Care, Wenatchee, Washington.
Mike Elceser, Service Advisor, D&K Automotive Repair.
Rena Rennebohm, CEO Empowered Advisor. Listen to Rena’s previous episodes HERE.
Show Notes:
Watch Video Episode HERE (00:03:11) The importance of tonality and creating a positive first impression when answering the phone to potential customers. (00:05:31) Mike and Courtney discuss their different backgrounds and how they became service advisors. (00:07:31) The important traits of a service advisor include listening, customer service, and technical knowledge. (00:08:48) Mike and Rena discuss the importance of listening to customer concerns and solving their problems, rather than just focusing on the car repair. (00:12:14) Courtney and Rena discuss the benefits of listening to calls with a coach, who can provide positive feedback and help advisors improve rather than just pointing out mistakes. (00:17:40) The importance of phone communication in building trust and making sales, and how it is still the primary source of communication in most shops. (00:19:15) Mike and Rena discuss the process they created for determining if a car needs more than just an oil change before the customer arrives, in order to set reasonable expectations and provide better service. (00:20:41) Mike explains how asking simple questions like license plate and mileage can improve customer service by allowing them to schedule the car for necessary maintenance and speed up the process at the counter. (00:21:49) Building relationships with customers and selling maintenance services to prolong the life of their vehicles. (00:23:37) Being an educator rather than a salesperson as a service advisor. (00:26:22) The use of inspections as a sales tool and the importance of guiding customers through the findings rather than just sending a text with pricing. (00:28:51) Serving customers rather than just selling to them, and how to educate customers about their vehicle needs. (00:31:50) Building trust with customers through empathy, rapport building, and being an educator rather than just a salesperson. (00:33:22) Being honest with customers and admitting when you don't know something, and how this can actually build trust and confidence with customers. (00:35:50) Service advisors need to be the person that customers trust and can ask for advice. They need to be a confidant and a friend to walk them through car repair. (00:39:41) Investing in training creates a coaching and training environment that helps service advisors improve. It also creates an open-minded environment where everyone can share information and improve together. (00:45:17) The importance of investing in service advisors through training, networking, and masterminding to improve the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This week Hunt talks about the most significant missing link between his clients that make money (rich people) and have money (wealthy people)
• Is there a relationship between how much money someone makes and how much money they actually have?
• What is your personal ratio, and how can you improve it?
• If you have never saved money, how can you start setting yourself up to be more responsible in the future?
• Is debt something to be avoided, or can you actually leverage debt to save more money?
Thanks to our sponsor partner NAPA TRACS
NAPATRACS.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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