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  • 9 months later...


Posted

Joe, What constitutes a comeback that is reflected on the report card? Is it any car that returns for an issue with the same system that was just repaired? How long between customer pick up and returning vehicle?

Posted

We do. Every service advisor must understand the numbers of the business. We never make sales and money the top priority, we always make sure we are taking care of the customer and delivering world-class service. That, in itself, helps sales by the way. But the fact is a business must turn a profit and the advisors are a key component to that.

 

We track the service advisor sales, ARO, part GP and labor GP, and we also track their car counts. We also track how effective there are at selling. This helps the advisor see areas that needs improvements and areas of strength. It also gives the advisor an opportunity to feel good when he or she had a great week.

 

One more thing, we also factor customer survey scores into the equation.

That is a wonderful way of providing feedback whilst allowing the technician to feel like part of the business and really over-achieve!

 

ARO, part GP and labor GP <-- I don't understand those terms. Would you be kind enough to spell them out for silly ol me?

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