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Celebrate Birthdays, Build Morale


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Perfect concept! Nothing like being recognized. Like you said, it's not about the money or value... it's just about the recognition.

 

But my question is, why not carry that over to your customers?? It's really simple.

 

Now, I understand that everyone uses different systems to run their business, but most database type software packages (that store customer information,etc.) usually have fields that can be customized.

 

Why not get customer's 'MONTH' of their birthday... and follow up with a simple postcard at the beginning of that month. Make it a special offer - it doesn't even have to be an auto service offer. Make it a gift card! Something. Recognition goes a lot further than 'cheap prices'. I guarantee it!

 

Hope this helps!

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