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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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  • Similar Topics

    • By Joe Marconi
      With the difficulty auto repair shops have these days finding quality techs, I thought it would be a good idea to share our ideas on what ways have worked for you. 
      Please post what has worked for you in the past when looking to hire a technician. 
       
    • By ASOG Podcast
      What People Don't Understand About Modern Auto Repair
    • By Joe Marconi
      As a business coach with Elite Worldwide, I speak to many shop owners around the country about their struggles and concerns. At the top of that list is driving more profit to the bottom line.  Some of the questions I hear are: Should I increase my marketing budget?  Should I raise prices and my labor rate? Is it a car count issue or an ARO issue?  Or should I improve my procedures and policies? All of these are great questions and the right questions. 
      However, the first step in improving your business is to ask yourself: Do I have the right people employed at my auto repair shop?  
      Whether you are struggling in business or having a banner year, your future depends on the quality of people you assemble around you. Do all you can to take care of your employees. Listen to them, and include them in on ways and ideas to build your company.  Make them feel important. 
      When you assemble a great team of employees and take care of that team, trust me, profit will follow. 
       
    • By carmcapriotto
      Guest Host and Shop Tour with Marc Pons, Chapel Hill Tire, 10 locations, Chapel Hill, NC. Carm joins Marc and visits 2 of his shops while we were in North Carolina for the ASTE 2022 Show. Learn about leadership, branding and empowering your team.
      Marc Pons, Chapel Hills Tire, 10 Shops, Chapel Hill, Durham, Raleigh, and Apex, NC. Listen to Marc's previous episodes HERE
      Key Talking Points 
      Solar panels that accommodate the electricity Mobile car wash and detailing ASTA apprenticeship program Tires are only 20% of the business now- full service to our customers Branding- consistent throughout all locations Transparency- career paths defined and structured with pay plans for each position Peer accountability Leadership is empowering your people and setting them free  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      A recent Auto Leap Survey revealed that 64% of shop owners are looking to retire in the next 10 years. (Link below to survey) 
      So, I want to take an informal survey of our  ASO members:
      How long have you been a Shop Owner? When do plan on retiring?   
       


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