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Joe Marconi

A Sweetheart Deal For Your Car

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Each year for Valentine’s Day, I send out an email blast to all local businesses, organizations and my customer base. This year the offering is a Synthetic Oil Change at a reduced price for one month only. The subject line for the email says: A Sweetheart Deal for Your Car! The catchy phrase grabs their attention and my response rate has been better than average. I have to believe it’s due to wording of the subject line. Many other people even comment that they saw the email. I have to be honest; I “borrowed” that phrase from the ad campaign that Auto Alert of CARQUEST has used in the past. (Auto Alert is a reminder and shop promotion company for shop owners, through CARQUEST Auto Parts)

 

Doing things a little different in your marketing makes you stand out from all the other traditional marketing and advertising we see. The public is bombarded each day, each hour of the day, with too many advertising messages. Be creative and think out of the box.

 

Happy Valentine’s Day!

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