Understanding What the Customer Buys

[Joe Marconi]

Understanding What the Customer Buys

 

How we position ourselves in our market will determine how successful we are. Too often we offer services and products that we “hope” customers will buy.

 

First we need to understand that the customer never buys a product, a customer buys the satisfaction of a want. And price is always a secondary consideration.

 

In order to become successful in business, we need to understand what are customer perceive as being important to them. What is of value to them is what they want to buy. One mistake many businesses make is trying to guess what’s important to their customers. That can only be answered by your customers.

 

If you don’t know what's important and most valuable to your customers, find out by asking them. If you do know, ask your customers if you are delivering.