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So, You Fix Cars…So What?

Joe Marconi
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FROGFINDER Rising Star

FROGFINDER

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So, You Fix Cars…So What?

 

Do you ever think about why you are in business? Do you ever think about how you market your business to your consumer base? I know; you perform brake work, oil changes, steering, suspension, tires, alignments, check engine light analysis, blah, blah, blah. We all do that, so what? What I want to know is why you do what you do. What makes you different from your competition? Now, you’re not going to tell me it’s because you do a “quality” job, are you?

 

The fact is the consumer can buy a Goodyear tire anywhere and get a brake job or an oil change done anywhere. Plus, there are a lot of quality shops out there. Is the only reason you keep going back to your favorite restaurant because of the good food?

 

The truth is quality work is expected, and must not be used to define your company. Another truism; the average consumer has no clue nor do they care about your Snap-On sockets, Hunter Wheel Balancer or your OE factory scan tool. Those are things WE CARE about. Do you go to your doctor and say, “Hey Doc, what brand X-ray machine do you use?” Do you ever ask your dentist, “Those are nice instruments you are using on my teeth, who makes them?”

 

Indentify who your most loyal customers are and find out WHY they keep coming back. The answer will define your business and define who you are. This is what you market and advertise; this is how you attract more customers who fit your culture.

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FROGFINDER Rising Star

FROGFINDER

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We should solve car problems. ALWAYS double check that the customers problem that they came in for is fixed,remind customers about our services,give them something to see and save money on your services, give them something to talk about to others in a positive light and ask for thier referrals. Make sure that they understand that if they have a problem with a vehicle to call you even if it is for advice.

 

 

Ya'll have a nice Sunday and Offer help to the Tornado victems.

 

Frogfinder B)

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FROGFINDER Rising Star

FROGFINDER

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Soon vehicles will drive themselves to the dealer <_< or they will be picked up and sent to the dealer. Some vehicles you work are are emailing others about what's going on. We will soon be recorded and videotaped while working on cars so train your people on this. Until then fix what ever you can, while you can and then spend time with the family as ofter as you can.

 

 

B)

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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