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After two days of winter storms I was eager to get some work produced in the shop. It was Wednesday, the third week in February, two years ago. The winter already had its share of storms, which was killing business. Winter storms might be good for future work, but at that moment I was looking ahead to Friday…Payday. And with little money generated so far this week, things became a economy industry people Recession repairlittle worrisome.

 

Among a few small jobs we had scheduled this Wednesday, we had a Subaru booked for a 60k service, a nice profitable job. I assigned a tech to the job, that returned to me about 20 minutes later, with disturbing news. The cylinder heads were leaking coolant. I now had to tell the customer that the pre-sold 60k service had a more pressing issue. I called the customer at her office and explained the problem. I also explained that it would be in her best interest to replace the timing belt, drive belts, and water pump, if we were to do the cylinder head work. After an endless series of “Oh my God, oh my God, oh my God”, she asked how much would it be to do all the work, including the 60k service. Were my ears hearing correctly? If I could sell this one job, it would bring in much needed dollars to the shop. I gave her the entire price and after a long pause she said, “Do it all”.

 

After printing an updated work order, I ran over to the tech and gave him the good news. As I was walking away back to the service counter, a depressed thought came to me. Is this Subaru covered under the extended warranty for cylinder head failures? If so, shouldn’t the customer be informed? I asked the shop foreman to find out. After a quick call to the local dealer, the foreman confirmed it: this customer was indeed entitled to have the cylinder head work done at the dealer, at no charge. My thoughts immediately again went to Friday…Payday!

 

What do I do? Tell the customer? Don’t tell the customer? This is when that devil shows up on your shoulder just like in those old Bugs Bunny cartoons and starts telling you things like: “Hey, don’t be stupid, you need the money for payroll and besides, the customer will never know”. But the angel on the other shoulder tells you, “Joe, do what’s right”. I have to be honest; at the time I was tempted NOT to tell the customer and began to rationalize in my mind that this is a matter of survival. But, the angel won out and I decided to call the customer and give her the news.

 

The customer was ecstatic. She could not thank me enough and said my honesty was refreshing. She called the local dealer, which sent over a flatbed. We all sadly watched as the flatbed drove away, fading into the winter sunset. I don’t know how we did it, but we somehow got through payroll that Friday.

 

We’ve all heard the expression, “Give and you shall receive”. What happened in the next few months was incredible. What I didn’t know at the time is that after I hung up the phone with the customer, she began telling everyone at her office about what I had done. The news spread like wildfire and I picked up a few of her coworkers as customers. The best news was that the dealer wanted to sell her the 60k service along with the cylinder head work, and she told the dealer no. She came back to me, to finish the 60k service. In retrospect, being honest was the right call. We’ve all had that devil on our shoulders from time to time, but my advice is not to give in. Always do what is in the best interest for the customer, even though the short-term loss for you appears unbearable.


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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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