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One-Third Trillion Miles Shifting to Older Vehicles


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This should be good news for our businesses.

 

Reproduction for publication is encouraged, with the following attribution: 'From Aftermarket Insight™ by Jim Lang, President of Lang Marketing Resources, Inc., www.langmarketing.com.'

 

I pray this is a true prediction. I think a lot of this is potentially good news, however,we need a huge surplus of new cars to flood the market too. This is vital for the future. The new car dealers that have made thru these tough times will emerge stronger. The will use every tactic in the book to gain market share, OUR market share. Plus with national accounts like Pep Boys increasing their numbers, we need to take a very proactive approach with our business.

 

These are good times for the aftermarket, I still believe that. But, we must not take it for granted.

 

Your thoughts?

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If this prediction is accurate I think it is good for us in the short run (the next five years). However, what you say about the dealers is true. They are becoming more aggressive and competitive. To me what a big questions is is what will the drop off in new car sales and the dealer offered extended warranties (power trains, etc.) mean to our businesses on the longer horizion, say 10 years old. I am uncertain.

 

I agree with you. When I was at the CARS Convention, I had the chance to speak to New-Car Dealer owners. They are looking at different business models to increase income that is lost with the lack of new car sales. Many are adding more service bays, quick service lanes and collision shops to thier facilities. To think that the dealers are going to accept low car sales as status quo and not react would be a mistake on our part.

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