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Joe Marconi

Strengthen Your Business; Maintain a Positive attitude

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In the dark days of the World War II, when it looked as if Germany would overtake Britain, Winston Churchill, one of history’s greatest leaders, understood that for Britain to persevere he needed to maintain high morale and confidence of the people.


Churchill worked hard at reducing all signs and symbols of negativity. When the antiaircraft guns were low on shells, he ordered the firing of blanks. This would show a continuous message of strength, rather than silence which would bring fear to the people and give the German bombers a feeling of superiority.


When the Germans sank vital supply ships, Churchill pointed out that many hundreds of ship made it through safe and sound, instead giving attention to the ships that were sunk. Churchill never minimized events, but would never allow defeat to enter his mind.


As shop owners we are the leaders of our companies. We need to remain strong and positive. Focusing on the negative will hurt morale and only serve to bring down your business. Focus on the positive and watch morale and productivity go up.

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