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  • Similar Forum Topics

    • The $19.95 Oil Change Offer

      Yesterday, went for a drive through North Jersey, was very concerned to see that independent shops are putting permanent signs with the $19.95 oil change offers, the $59 A/C recharge, and the $5 dollar flat fix. This reeks of desperation, clearly the industry is coming due for a strong correction. At my shops this month we are starting to see price resistance from the lower income segment, we are having to exert price flexibility for price discovery which we are finding to be 10% to 20% from list pricing. The mid to upper segments are still going strong.

      By HarrytheCarGeek, in General Automotive Discussion

        
      • 95 replies
      • 5,028 views
    • How To Create The Best Offer For Your Auto Repair Clients

      Maybe this has happened to a number of you auto repair shop owners out there… you put together an offer to send to your prospects and clients. Not just any offer, I mean a really, really killer, can’t-miss deal like "$50 off any service that you perform." Now you know that there will be skeptics out there looking for the hidden strings, so you announce that there is no minimum purchase required and no restrictions on what they can buy. And to prove that you won’t jack up the price first and then take the $50 off the total later, you tell them not to produce the coupon until after they’ve been presented with the bill. Oh, and for the icing on the cake, you offer a 100% refund if they aren’t totally thrilled with their experience with your auto repair shop. The timing is right. Folks are always looking for the good deal. They need what you are offering. You send your no-fail offer to the right list of folks, and then you get ready for the bundles of people beating a path to your door… but they never come. What the heck happened? Did you miss something? Was the offer too good to be true? Wouldn’t you just love to ask every one of them why they didn’t take you up on your offer? Even the most experienced of marketers aren’t immune to this phenomenon to a certain degree. A couple years ago, I offered to give away copies of a brand-new marketing course to the first 200 shop owners that wanted them. The offer was (I thought?) brain-dead simple. Invest $197 to get the course. Take 60 days to go through the course then call my office and get all of your money back. (WOW!) I also added a 30-day, no-excuses needed, 100% money back guarantee too. And to cover what I thought was the final hurdle, I assured everyone that there were no more payments and nothing else to buy. While I still ended up doing very well with this campaign, even though I was a bit short of my goal of 200. What went wrong? Was the offer too good to be true? Was it too complicated? Did I miss something? The point of today’s message isn’t to commiserate about the lack of response to our advertising efforts. Nope, it’s to tell you about a free online site called Survey Monkey that we can use to help us find out where we went wrong with our offers. With Survey Monkey we can set up a quick 2-minute survey and ask our prospects why they didn’t respond. And then, based on their answers, hopefully we’ll be able to craft or edit existing offers that will get a much better response the next time. Because I was able to survey clients who the deal was offered to, I was able to improve upon my course offer and fill the last few spots to hit my 200 goal. Hopefully if your shop can start surveying clients and prospects more often, you'll have a better handle on what they want and what offers will get them more excited. - Ron Ipach (a.k.a. Captain Car Count) President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.

      By Ron Ipach, in Marketing, Advertising, & Promoting

        
      • 2 replies
      • 341 views
    • Looking to take advantage of my retail showroom floor

      Hello everyone, When i aquired my new building a few months ago, it also came with a HUGE showroom upfront. I was wondering if anyone has ever gotten into any retail sales of automotive related items? Im open to ideas, I really like the idea of accessories such as towing packages etc..

      By defiancetire, in Auto Repair Shop Management Help? Post Here!

      • 8 replies
      • 547 views
    • Benefits You Offer Technicians

      Just trying to get a feel for what types of benefits you all are offering for your technicians. Do you all offer the following:   Health Benefits - If yes, 100% paid or 50% paid? Vacation Time - If yes, how many days/hours per year? Personal Days - If yes, how many days/hours per year? Use of shop for personal vehicle repairs? 401K w/ Company Match? Saturday's Off?   Any other benefits?  

      By 5 Star Auto Spa, in Auto Repair Shop Management Help? Post Here!

      • 3 replies
      • 648 views
    • Independents Offer Quality Repairs

      http://www.tulsaworld.com/news/article.aspx?subjectid=15&articleid=20100602_15_E4_Mechan796903&archive=yes     Good story... Gonzo

      By Gonzo, in General Automotive Discussion

      • 4 replies
      • 1,962 views
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