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Joe Marconi

Explain the Benefits and Watch Your Sales Improve

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Service advisors need to explain the benefit to the customer when recommending a particular service or repair. To simply tell a customer, “Mrs. Jones, your car needs a tire rotation”, may not have much meaning to the customer.

 

A better way to sell the service would be to explain the reasons why the tires need to be rotated and the benefits of extended tire life and better tire wear. When the customer sees the value in the service you are recommending your chances of making the sale increases greatly.

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