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Getting Back in the Suspension Business


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How do you feel about the shock and strut business? We do a lot of steering work and alignments, but the shock and strut business is a tough one. A set of struts with an alignment is not cheap. Don't get me wrong, we always inspect and advise the customer, but many times other priorities come into play

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The problem with struts is the size of the ticket. However, we are more successful in selling struts now then ever before. We don't push the replacement but we explain vehicle sag over time and how the ride will be improved. We present the cost and let them decide. Often we tell them that they have a nice car and it will remain so if they put a little money in to it. It is suprising but I would say that we probably have a 25-30% closing rate on these overtime. However, it is all strickly soft sell. We explain the need and educate them as to why. We explain the benefit and allow them to make the decision.

 

Do you sell an alignment with every strut job?

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