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My son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
By Joe Marconi
Trish Serratore, who is retiring after 35 years with the Automotive Service Excellence (ASE) organization, discusses new testing and certification for electric vehicles, instructor training, and the process of remote testing with ProProctor. Trish explains the safety standards for EV technicians and the convenience of taking tests from home. As we bid farewell to Trish, we also look forward to the exciting developments in the pipeline!
Trish Serratore, Senior Vice President of Communication at ASE. Trish’s previous episodes HERE
New Leadership and Retirement (00:00:16) Discussion about Trish Serratore retiring after 35 years with ASE. New EV Testing and Certification (00:02:13) Introduction of the new certification for electric vehicles called XEV, focusing on safety standards for technicians and industry professionals. The process of remote testing (00:07:57) Explains the steps and security measures involved in taking a test at home using ProProctor. Benefits of remote testing for re-certifiers (00:08:47) Discusses the advantages of remote testing for technicians who are already certified and need to re-certify. Feedback and improvements for remote testing (00:11:06) Addresses the feedback received regarding the remote testing process and discusses potential improvements to make it more efficient and consistent. Options for Testing (00:17:19) Exploring the different options available for testing, including test centers, and the mobile renewal app. Future Updates to Renewal App (00:18:46) Information about upcoming updates to the renewal app.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
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Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.
Show Notes with Timestamps
The importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly. Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair. Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community. The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered. Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast. Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast. The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment. The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name. Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface. The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes. Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing. Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.
Lagniappe (Books, Links, Other Podcasts, etc)
Smart Passive Income - How to Start a Podcast 2023 Simple Podcast Setup - Video Rode AI-Micro Rode smartLav+ Rode SC1 Extension Cable
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By Changing The Industry
Episode 119 - Finding Out Your Prices Are Too Low With Ryan Giddings
By Joe Marconi