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  • Similar Topics

    • By Joe Marconi
      The word OSHA makes many shop owners cringe. 
      I was lucky enough years back to have my insurance agent suggest I perform a voluntary OSHA inspection. A private company did it at the time.   
      They found tons of violations; some we knew would be flagged, but most we did not. 
      Have you ever had an OSHA inspection? And what can shop owners do to protect themselves? 
    • By carmcapriotto
      Guest host and shop tour with Dale Warmuth, Leon's Car Care Center, Eureka, CA. Dale emphasizes attention to detail in your shop environment for your customers and employees. His wife even bakes 30 dozen cookies a week for the shop.
      Dale Warmuth, Leon’s Car Care Center, Eureka, CA. Dale's previous episodes HERE
      Key Talking Points
      Detail  the process of servicing a customer’s vehicle- cleanliness, maintenance to paint, parking lot and landscaping, customer restrooms, etc  3rd generation succession planning- weekly meetings Maintain the shop, maintain a safe environment Team poster in customers' lobby, Dale’s wife cooks 30 dozen cookies a week for customers and employees 16 bay shop Maintaining openness and taking photos and texting that to customers, reminding customers about the technicalities of their car.  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences. 
       
      Rob Choisser, Choisser Automotive Services, Davidsonville, MD. Listen to Rob's previous episodes HERE
      Jim Hayes, General Manager of Pacific Motor Service, CA, Listen to Jim’s previous episodes HERE
      Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.
      Key Talking Points
      “Who is running this ship?” Is it the customer or is it you? Your answer to this question may just be the most important lesson you’ll ever learn as a shop owner.  We are the experts” Customers will be taken care of at a high level Experience- providing the feel of the hospitality industry. “…exceed the expectations of every guest, every time.” –Pebble Beach Mission  The consumer is a price checker, the customer understands the value of repair, and clients leave credit cards and keys Never compromise trust and integrity by diverting your processes and procedures Are you mentoring your customers that build trust? Why can doing /not doing these promote loss vs gain? People often avoid the potential of losing more than they pursue the hope of gaining. What are the desired outcomes of owning a vehicle? Sell these – They are PRICELESS. When a customer loses one of their desired outcomes they come to you. Freedom, Efficiency, Excitement, Recognition, Safety, Utility, Exploration
      Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: More Time. More Profit. Shop-Ware Shop Management getshopware.com
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      In a recent Wall Street Journal article, automakers are asking the European Union to hold off on their 2035 plan to ban the sale of gasoline-powered vehicles. Automakers state that the disruption would be too great for auto supply companies and that the charging infrastructure will not be ready in time for the ban. In addition, the shift would cause big job losses.  
      How do you feel about EVs? 
       
       
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the show notes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
      Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE
      Key Talking Points
      Customer close procedure/presentation Try to understand what the other person sees and not just what your shop wants Factory specified maintenance review on cars- review the history on Carfax, review what the car needs according to the factory maintenance specifications. The system will actually calculate a date when it thinks you'll be due. Ask what are your plans on the car?  Is the car paid for? Review with the customer what your technicians did. Solidify them saying “You guys are my guy.” Lay the groundwork for them to say “You know what? You just gave me all the right reasons to make an appointment 4, 5, 6, 7 months in advance” Send a text to them about a week ahead  What you don't want to do- run the actual credit card amount and then try to explain it to the customer the factory maintenance and review etc.. As soon as they run that transaction, they're done.  You must direct your advisors the best way they will get the highest batting average for pre-scheduling. Don't start with a closed transaction.  If you don't capture them at that closed sale then the next thing is the email and the text, if we don't catch 'em there, then they call up three weeks later and say, “Hey, I just wanna schedule an oil change. And we go, oh, whoa, whoa, whoa, wait, wait, wait, wait, wait, you got all this factory maintenance dude. You wanna do it?”   
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio


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