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Winter Marketing


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With the winter approaching, we need to carefully plan our marketing. We are located about 40 miles north of NYC and the winters can be tough. Major storms can cause hurt business. It may be good for body shops, but we often have to close for the day. Also, people in Jan and Feb are too concerned about paying their credit cards bills from Christmas, heating their home and paying taxes.

 

Each year we come up with innovative ways to maintain sales and do ok.

 

How are sales in other parts of the country during the winter? Are shops in the south less impacted during the winter?

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Consider yourself very fortunate. I pray for snow storms to happen on the weekend. A Wed or Thurs snow storm will kill sales for the week.

 

We still come to work. We work the day cleaning up the lot, but everyone cancels their appointment.

 

If we are lucky enough to have a few big jobs, like an engine or transmission, we work on those jobs.

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