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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

Print ads being supplanted by online advertising


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    • By Eric Roberts
      Firstly let me say that I an just a regular guy from the UK who is the owner of a seven bay service centre/garage. I am not a financial expert. The dreaded inflation is upon us again. For the guys as old as me then this is nothing new. Back in the 70,s we had 15% inflation, but we all got by and lived for better trading days. Here in the UK we have always looked up to the USA because of your business prowess. So what do you guys look out as your worst enemy!
      When prices are going up then I find that the gap opens between rich and the poor's disposable income. So this question will effect garage owners in different areas. My garage is in a poor area with many immigrant families who drive cars. So this means we have to be more flexible with pricing. Finding out if your customer can afford that service ! For this reason we devised a three tier service pricing structure. This has also the effect of not loosing your profit margins. 
      The lowest price should include an oil and filter change and a general vehicle check over. This way we find the customer will perhaps be able to afford a service and your profit margins wont drop. This is just one small idea that we carry out! What do you guys do in these times of high inflation ? 
    • By ASOG Podcast
      Car Shield Warranty Exposed: How to Avoid Being Scammed
    • By Joe Marconi
      Seats Are Filling Up for October's Fly With The Eagles Course in Indiana!


      Only a Few Seats Remain for Elite's Fly With The Eagles, October 4th-6th in Indianapolis, IN!
      *Mitchell 1 and JASPER clients - ask about your additional discount!*
       If you can't attend all 3 days, don't worry! You have the option to reserve single-day seats as well.
      The Fly With The Eagles course will give in-depth training on how to make your business more successful. Learn exactly how to:
       
      Improve your skills in time management, leadership, and goal setting
      ·     Fully understand your shop’s financials and key performance indicators
      ·     Find and hire superstar service advisors and technicians
      ·     Turn your existing employees into self-motivated superstars
      ·     Fill your bays with the right kind of customers through new marketing programs
      ·     Utilize your step-by-step Action Plan to ensure your ongoing success
       This series is presented by Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners as well, so it’s no surprise that Fly With the Eagles is heralded by many industry leaders as the most powerful shop management series available to shop owners and general managers.
       Register soon, because space is becoming extremely limited! 
       
    • By carmcapriotto
      If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant?  Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Joe Marconi, Executive Council Member, Elite Worldwide. Joe’s Episodes HERE. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE Jaron Kleber, National Sales Manager, Repair Shop of Tomorrow
      Key Talking Points
      Your employees should be your greatest strength. Invest in THEM to secure their future and the future of your business. Connect the dots with their goals and the company’s goals. Don’t ignore the people in your shop. Don’t get complacent. Productivity, efficiency, and effective labor rate are the 3 most important numbers in your business Systems, operations, and procedures. SOPs will set you free! Important to train the whole team on “what right looks like” so that everyone is rowing the boat in the same direction. It’s not about the one, it’s about the all. TEAMWORK makes the dream work. The automobile service industry is undergoing a literal revolution. The boomers are increasingly aging out, the number of independent competitors is shrinking fast, being a future top-shop will require much more business sophistication in the future, and the third-party investor feeding frenzy has begun. Smart owners need a strong business strategy, steeped in their legacy and exit strategy, to lead through these changes rather than just playing catch-up. Baby boomers retiring- 80-85% aren't worth making a private equity investment Shop owners coming from outside the industry- thinking from a business perspective  Elevating the industry through training and coaching Profit vs cash- cash brings personal spending habits into play, preserving cash Will it slow down? It matters what you do during the good times that will help you survive the bad times. Don’t let car count carry you. Redefine who you are and honed in  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.
      Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com


      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      What’s the first step to hiring Rock Stars? It starts with the ad. A cookie-cutter ad with buzzwords will only get you so far. Instead of writing the ad from your perspective, step into the shoes of the position you are looking to fill … you may have done that job yourself. Did you ever think that you should be writing the ad for the spouse of the job position? It costs thousands of dollars to hire the wrong person.  Get ready to get a handful of ideas in this episode, to help in your hiring goals.
      Maylan Newton, ESI- Educational Seminars Institute, is a business coach, trainer and industry speaker. Previous Episodes HERE
      Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE
      Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL. Jason's previous episodes HERE
      Key Talking Points
      Write the ad for the spouse, not the technician. The spouse will be your biggest advocate. We have to take the viewpoint of "What's in it for me" rather than "What's expected of me." “Be diligent, not desperate.” “It costs thousands of dollars to hire the wrong person.” Everyone you’re looking for, there are also other people searching for them too “Our industry is the definition of insanity,” running the same ad, treating people the same way. Become a destination employer, not stop on their way to success Setting expectations when hiring- one size doesn’t fit all  Learn how to read people and get good at interviewing- it requires practice  Get business cards for your team Admiration cuts through antagonism. Top talent in this industry has felt underappreciated for a long time. There can be an antagonism coming from really good people, NOT because they are naturally antagonistic but because we have created an environment where they feel like they have to fight. Taking time to Qualify, are they truly a unicorn?  
      Connect with the Podcast
       
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
      Click to go to the Podcast on Remarkable Results Radio


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