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    • By Joe Marconi
      Here is an excerpt from a report from Lang Marketing:  Read and enjoy! 
      Six Major Takeaways
      Lang Marketing expects that new car and light truck volume will remain in low gear from 2020 through 2023 compared to the previous four years (2016 through 2019).  Lower new vehicle annual volume will trigger five significant aftermarket changes that will boost the volume of aftermarket products from 2022 through 2030. By increasing used vehicle prices and shifting miles to older vehicles, lower new vehicle sales will boost aftermarket product volume through 2030. An increase in the average age of vehicles and more older vehicles on the road, both resulting from lower new vehicle sales, will provide a tailwind for aftermarket product growth. Although there will be fewer vehicles in the repair-age sweet-spot between 2026 and 2030, this will create a mileage shift to older vehicles and an increase in the upper age boundary of the repair-age sweet-spot, which will be positive for aftermarket product growth Lower new vehicle sales will slow the growth of Electric Vehicles on the road, increasing the use of ICE vehicles and pumping up their aftermarket product volume. Source: 
      Lang Marketing Resources, Automotive Aftermarket Consulting, Research and Analysis  
       
    • By carmcapriotto
      Have you thought about developing relationships with your customers and how they happen organically, intentionally, or not at all? Are your service advisors making that human connection daily? I’m joined by Kay Miller, author of “Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition.” Kay simplifies sales to a basic level that anyone can benefit from. In Kay’s early days in sales, she worked for Walker Exhaust and earned the moniker ‘Muffler Mama’. If you’re interested in reading a free chapter of her book, head to the show notes for the link. Or find her book on the books page on remarkableresults.biz
      Kay Miller, Author of "Uncopyable Sales Secrets", Free Chapter HERE
      Key Talking Points
      Take the uncopyable framework and apply it to sales! Young women in the industry- selling through distribution, didn’t have ‘credibility’ and didn't fully understand the product from their perspective. She asked to be taught how to install a muffler. ‘Muffler Mama’ Sales is a people business, no matter what product you're selling Sales, in general, is all about being uncomfortable and talking to strangers If you can make a human connection, that helps you get over the fear because the only way to truly get over being fearful of something is to do it Think of your target market as your moose, and that's who you want spend time building relationships with, attracting them, and pursuing and building a relationship so that you can get ongoing repeat sales and referrals The more you can know your client, the better chance you have of that kind of relationship s When you're talking to a customer, ask the questions that will get them talking. That is one of the biggest ways to build trust Listening and letting silence happen while the customer thinks about this, educating them and then saying, what do you think, or getting them to talk is huge in building trust It’s about studying the person and learning just beyond what they say but looking for actual clues  If you're never afraid, that's kind of a bad sign, you're not pushing your limits, so do something that scares you  Observe what you see other people doing. You can also just think about something that you can do to be unique The target market is your ideal customer- help them get what they want  
      Connect with the Podcast:
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      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio
    • By Transmission Repair

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    • By Joe Marconi
      Digital Vehicle Inspections (DVI) are becoming more and more common these days. I think this is a good thing. 
      What I am concerned about is how the the DVI report is being used.  I am not a fan of sending the digital report to the customer to be used in place of the service advisor speaking and explaining the results of the report first.  Would a doctor send the MRI, lab tests, and x-rays directly to the patient without the doctor first discussing the results?  In fact, there are times when the doctor never shows the report results. 
      In my opinion, the DVI is a tool, and it's not meant to take the place of good old fashion person to person discussion, which is called customer service.
      Agree? Disagree?  
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      We are well into the month of April, which means the first quarter is over.  Time to review the year-to-date sales and profits,  and realign your goals.
      From what I am hearing, in general, shops are doing well, even though the winter for some shops experienced a slight slow-down in sales.
       How did your shop do the three months of 2022, and how do you project the year to turn out? 


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