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rob Newbie

rob

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I like to know what works for you?

 

Advertising I have tried.

 

Word of mouth

Valpak

Newspaper

Radio

Craigslist.

 

From the number Valpak got more customers in the door. However I stop using them cause of the cost. Word of mouth is right behind Valpak.

 

I want to know what works for you.

I know you have advertise. I not asking if i have too.

 

TIA

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Tom Ham AutoMN.info Contributor

Tom Ham AutoMN.info

Posted
Posted
I like to know what works for you?

 

Advertising I have tried.

 

Word of mouth

Valpak

Newspaper

Radio

Craigslist.

 

From the number Valpak got more customers in the door. However I stop using them cause of the cost. Word of mouth is right behind Valpak.

 

I want to know what works for you.

I know you have advertise. I not asking if i have too.

 

TIA

 

One big one is what you do with your shop and property and parking lot to cause people to stop in or call. Drive around your area, looking at other auto service shops and other businesses of almost any kind and note why certain ones stand out. Colors, lighting, signs, vehicles, flags, landscaping, etc. can attract a lot of customers.

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rob Newbie

rob

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Thanks for the ideals. I going to go out and check shops and other bussiness like Tom said.

 

Joe who does your mailing in your area? Do you do it or have some do it for you?

 

Thanks again

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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