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I like to know what works for you?

 

Advertising I have tried.

 

Word of mouth

Valpak

Newspaper

Radio

Craigslist.

 

From the number Valpak got more customers in the door. However I stop using them cause of the cost. Word of mouth is right behind Valpak.

 

I want to know what works for you.

I know you have advertise. I not asking if i have too.

 

TIA

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Start LLC for $0 at IncFile


Start LLC for $0 at IncFile


Start LLC for $0 at IncFile

I like to know what works for you?

 

Advertising I have tried.

 

Word of mouth

Valpak

Newspaper

Radio

Craigslist.

 

From the number Valpak got more customers in the door. However I stop using them cause of the cost. Word of mouth is right behind Valpak.

 

I want to know what works for you.

I know you have advertise. I not asking if i have too.

 

TIA

 

One big one is what you do with your shop and property and parking lot to cause people to stop in or call. Drive around your area, looking at other auto service shops and other businesses of almost any kind and note why certain ones stand out. Colors, lighting, signs, vehicles, flags, landscaping, etc. can attract a lot of customers.

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Great points Tom, right on target.

 

Effective advertising is the age-old dilemma. It’s difficult to measure and judge advertising. Word of mouth is truly your best form of advertising but it can work too slowly if you trying to achieve certain sales goal.

 

We all need to advertise. The key is to balance your advertising so that you can touch many people with different forms of media. You also need to experiment and track what forms of advertising works for you. In addition, you need to maintain an advertising campaign for a reasonable length of time to measure its effectiveness.

 

I’ve tried probably all forms of advertising and now concentrate heavily on my existing customer base. To seek new customers we now use radio, TV, Google, Yahoo and mass mailers to consumers in a five-mile radius of our shop. I have given up on most print ads and the yellow pages.

 

Remember, what works for one shop, may not work for another. But you will never know until you try it out.

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Thanks for the ideals. I going to go out and check shops and other bussiness like Tom said.

 

Joe who does your mailing in your area? Do you do it or have some do it for you?

 

Thanks again

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I have a local company I met through the Chamber of Commerce. They send out post cards every quarter. We purchased a mailing list for a five-mile radius from my shop. We compare the list against our current database so as not to send to existing customers. I had a post card designed by my son (who is a graphic designer) and have a printer generate the post cards. We have been doing this almost a year with good success.

 

I prefer using a post card that displays my logo and colors. This way people will recognize it when seen over and over. The key is being consistent with your advertising, sending the same message each time that shows your company logo.

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