As Dealer Close, More Techs Looking for Work
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By Joe Marconi in Joe's Blog2 commentsMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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By Joe Marconi
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service. Dan Taylor, Senior Business Advisor, Transformers Institute. Dan’s previous episodes HERE
Show Notes
Retention: Keeping Top Employees [THA 327] Is Your Company Culture Holding You Back? [RR 864] The roadmap to success (00:01:17) Discussion on the importance of having a roadmap to success, both personally and for your team. Repackaging and giving things in a different light (00:02:22) Exploration of how repackaging messages can resonate differently with people and lead to success. Major components for success (00:03:16) Introduction of seven major components that can guarantee success if followed, along with the need to reassess and upgrade strategies. Retention and Point of Sale Systems (00:10:04) Discussion on the challenges of retaining customers and the limitations of point of sale systems. Marketing and Client Retention (00:11:01) Importance of marketing efforts for client retention and the impact on business growth. Team Retention and Processes (00:14:44) The significance of team retention, the need for processes and procedures, and the constant improvement of organizational systems. The importance of presenting all information to clients (00:19:57) Explains how some shops present all the necessary repairs to clients and allow them to decide what to prioritize. Challenges in service maintenance and inspections (00:20:56) Discusses the challenge of inspecting and recommending services that have already been done or are not needed. Utilizing data and technology to improve operations (00:22:05) Highlights the importance of integrating data and technology to streamline operations, improve customer service, and gain trust and credibility. Sales and Relationship Building (00:29:45) The importance of sales and building relationships with clients in the automotive industry, and the need to educate clients about the value of maintenance. Operations and Productive Technicians (00:36:37) The need for productive technicians and efficient operations in order to maximize profitability and provide quality assurance to customers. The forgotten child (00:39:54) Discussion about the importance of the admin role in a shop, including timely financials and prompt paperwork. Monitoring KPIs (00:40:35) Exploration of key performance indicators (KPIs) such as opportunities, closed rate, and client retention.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
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By carmcapriotto
Dr. David Weiman discusses the emotional attachment people have to their cars and how the repair industry can empathize with customers during the process of saying goodbye to a beloved vehicle. This case study was prompted by Dr. David's own experience with saying goodbye to his car unexpectedly. He discusses the parallel between the automotive industry and the medical field in terms of diagnosis and repair, and the importance of trust and the role of service professionals in providing certainty and safety to customers. Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE
Show Notes
The emotional attachment to cars (00:01:09) The emotional attachment people have to their cars and the importance of empathy in dealing with the loss of a favorite vehicle. The connection between memory and cars (00:02:04) How memory is connected to cars and how the brain creates memories through touch and experience. The parallel between the automotive and medical industries (00:07:20) The parallel between the automotive industry and the medical field in terms of diagnosis, repair, and the interaction between professionals and customers. The psychology of decision making (00:08:25) Explains the importance of presenting options to customers in a way that they can understand and make a decision. Using visuals to aid understanding (00:10:10) Discusses the use of photographs and videos to help customers understand technical explanations and repairs. The dilemma of repairing an old car (00:13:01) Explores the decision-making process when faced with costly repairs on an old car with corrosion issues. The decision-making process (00:16:36) The three decisions customers have to make regarding their car: what to do with the old car, how to get around without a car, and finding a reliable used car. The importance of trust in service industries (00:17:41) The value of trust in service industries, and how it extends beyond the core service to ancillary areas like advice on purchasing a new car. Creating a deeper connection with customers (00:20:02) The impact of sharing personal experiences with customers, creating a stronger bond and deeper connection with them. Finding a gem of a car (00:26:27) Dr. David describes the serendipitous discovery of a well-maintained 2011 Lexus with low mileage and impeccable condition. The training of service advisors (00:33:40) Discussion about the training provided to service advisors in the automotive industry, focusing on helping them deal with customer emotions and uncertainties. The psychology of the automotive service counter (00:33:40) Suggestion to have courses or workshops on the psychology of the automotive service counter, highlighting the need for understanding and empathizing with customers. Similar situations faced by customers (00:34:38) Acknowledgment of the many customers who come into shops with similar situations, emphasizing the importance of learning from Dr. Dave Weiman's story.
Thanks to our Partner, NAPA Auto Care
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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