By Eric Roberts
Firstly let me say that I an just a regular guy from the UK who is the owner of a seven bay service centre/garage. I am not a financial expert. The dreaded inflation is upon us again. For the guys as old as me then this is nothing new. Back in the 70,s we had 15% inflation, but we all got by and lived for better trading days. Here in the UK we have always looked up to the USA because of your business prowess. So what do you guys look out as your worst enemy!
When prices are going up then I find that the gap opens between rich and the poor's disposable income. So this question will effect garage owners in different areas. My garage is in a poor area with many immigrant families who drive cars. So this means we have to be more flexible with pricing. Finding out if your customer can afford that service ! For this reason we devised a three tier service pricing structure. This has also the effect of not loosing your profit margins.
The lowest price should include an oil and filter change and a general vehicle check over. This way we find the customer will perhaps be able to afford a service and your profit margins wont drop. This is just one small idea that we carry out! What do you guys do in these times of high inflation ?
By ASOG Podcast
Car Shield Warranty Exposed: How to Avoid Being Scammed
Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts, and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
Susan Starnes, Vice President, Emerging Markets of Genuine Parts Company
Key Talking Points
General discussion about the penetration of EVs, ADAS, connectivity Her team works closely with training NexDrive program- equipt shops to service EV’s and hybrids, started in the Netherlands in 2020. Looking to roll out and test in the US soon. Having products, training and communication and support around the program.
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Click to go to the Podcast on Remarkable Results Radio
By Joe Marconi
Years back it was common to perform oil changes every 3 to 5,000 miles, and we would see customers 4 to 5 times a year. Today, you are lucky if you see customers once a year for an oil change service.
So, what are you doing to maintain customers on a more consistent basis?
By Joe Marconi
I have heard from a few shop owners, that they are afraid to send their techs to a training event because they fear that they will be recruited by another shop. How do you feel about this?
Perhaps it's time to sit down with your techs and see if all is ok? People quit for a number of reasons. Should we get ahead of this, if this is a real problem these days?