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Finding and Creating Content [E104] - The Auto Repair Marketing Podcast


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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

  • First: who is your audience? What are they looking for?
  • Listen! Make notes of their questions
  • Read - They Ask You Answer
  • Where to find content:
  • In your shop! Haha Personalize content based on what’s going on in the shop
  • Your niche, club, or group
  • Questions asked in local community groups
  • Your community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc)
  • Hiring + Promoting
  • Customer reviews
  • The obvious:
  • Name, address, phone, scheduling link, and website
  • Blog content 
  • Promoting other social media platforms you are on
  • What you’re all about…who you are…. Company culture stuff
  • Trainings you attend or host and completions/certifications
  • What’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything?
  • Spotlights: new products, equipment, team members
  • The not-so-obvious:
  • Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself.
  • Blogs
  • Canva tips and templates
  • Practical Tips:
  • Use your brand
  • Use Canva for quick/easy/effective
  • Make a plan/schedule
  • Website traffic
  • Tips on Tuesdays/Tech-Talk
  • Shop culture 
  • Promote services, sales/offers, appointment booking link
  • Fun on Friday

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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