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Maintaining Your Company Culture While Growing - The Auto Repair Marketing Podcast

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You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.

Talking Points

  • Worked hard to define core values, build a team, processes
  • You’re getting great results
  • You’re growing
  • But fearful of losing momentum, culture, pace, etc
  • Keep Core Values front & center. What we do:
  • Hiring, onboarding
  • Firing relates back
  • In the middle - reward + recognize
  • Make decisions
  • Process
  • Documented
  • Practiced by all
  • Appreciated + Understood
  • Onboarding. 
  • How do you do it? 
  • Is it documented? Can it be duplicated easily?
  • Hire Slow, Fire Fast
  • Games
  • Kim Games (Slack)
  • JR’s Dad Jokes + Puns
  • Playfulness, laughter, joy. Happiness is a core value for us. 
  • Contests.
  • Surprises
  • Letters to family
  • Door Dash
  • Travel together/retreat
  • Training
  • Meaningful
  • Easily found for future reference
  • Mentoring
  • Day to Day Connections
  • Slack
  • Huddles
  • Project Management software communication


How To Get In Touch


Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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