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Maintaining Your Company Culture While Growing - The Auto Repair Marketing Podcast


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You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.

Talking Points

  • Worked hard to define core values, build a team, processes
  • You’re getting great results
  • You’re growing
  • But fearful of losing momentum, culture, pace, etc
  • Keep Core Values front & center. What we do:
  • Hiring, onboarding
  • Firing relates back
  • In the middle - reward + recognize
  • Make decisions
  • Process
  • Documented
  • Practiced by all
  • Appreciated + Understood
  • Onboarding. 
  • How do you do it? 
  • Is it documented? Can it be duplicated easily?
  • Hire Slow, Fire Fast
  • Games
  • Kim Games (Slack)
  • JR’s Dad Jokes + Puns
  • Playfulness, laughter, joy. Happiness is a core value for us. 
  • Contests.
  • Surprises
  • Letters to family
  • Door Dash
  • Travel together/retreat
  • Training
  • Meaningful
  • Easily found for future reference
  • Mentoring
  • Day to Day Connections
  • Slack
  • Huddles
  • Project Management software communication

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         2 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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      How To Get In Touch
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      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
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      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
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