Carm Tribute – Eight Years and Counting [CC 109]
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!
Talking Points
What made you want to host this event? This was not your first one. How to plan for an event - compare this event to your previous ones. Moving shop around Go visit another shop’s event - take ideas away Who to connect with to pull off a great event Partners? Vendors? Chambers? Professionals? (Renting tables/chairs, photographer, DJ, food, etc) Marketing the event Fliers Emails Social posts FB Event Chamber What to do while you are at the event hosting Delegate and let others do their thing When folks arrive - orient them to what is going on Introduction - what do you say? Prizes, Entertainment, Bounce House Announcements - what are you saying? Mingling - close conversations by introducing someone to someone else & thank them for coming Introducing others Cleanup and reorganization Follow-up - what to do after the event? Debriefing, review notes Anything you’d change/do differently? What’s your next event?
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Dr. David Weiman discusses the concept of success and how it can hold entrepreneurs and business people back. They emphasize the importance of defining success on a personal level and not being held back by societal expectations or comparisons to others. He also touches on the importance of recognizing the value of one's work and charging appropriately for it rather than treating it as a hobby. Dave encourages listeners to redefine their definition of success and find fulfillment in their work while also recognizing the importance of financial stability.
Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE
Show Notes
Getting Over the Success Syndrome (00:00:01) How success can hold entrepreneurs and business people back, and the personal reasons behind it. Defining Success (00:03:01) The importance of defining success and how it can be deeply personal, using the five why's method to uncover the true reasons behind wanting to be successful. Money Goes Where It's Treated Well (00:06:56) The importance of treating money well and being conscious about what we do with it. The Value of Money (00:08:35) How discussing money can be uncomfortable for some people. Charging for Services (00:10:37) The importance of charging for services and not selling from their wallets. Defining Success (00:15:50) How success can be defined differently for different people, with personal happiness being a key factor for some. Financial Success (00:18:01) The importance of financial success is discussed, acknowledging that it is a valid measure of success and necessary for many people to achieve their goals. Success Syndrome (00:23:20) The concept of success syndrome and how it can hold entrepreneurs and business people back. Depression of Success (00:29:09) How Olympic athletes often prepare and train and focus so intently on this one goal this one measure of success but nobody prepares them for what happens after that whether or not they succeeded. The Struggle Issue (00:30:45) The struggle issue in the automotive industry and how it may be related to the success syndrome. The Value of Automotive Repair (00:32:03) The value of automotive repair and how it is essential to customers' lives and personal expression. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.
Talking Points
I am not a lawyer and this is not legal advice Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing. There are 2 main reasons you need your website to be ADA compliant The number of lawsuits happening It’s the right thing to do What makes a website ADA compliant? Over 100 factors Most important factors are: Skip nav Image alt text Proper heading structure Labels on form fields Contrasting colors Clear, easy to read fonts Descriptive link text Subtitles on videos We use a free plugin with some nice features I won’t guarantee a website ADA compliant Do the basics and you’re probably good to go. Remember, I am not an attorney. Where to start - wave.webaim.org
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Talking Points
This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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