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Finding Technicians Part 1- Chris Lawson [RR 803]


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You never get a second chance at first impressions. It's true for customers and technicians. What do technicians find when they Google your shop? Or look on Facebook? What do you offer to your employees? How does it benefit their lives? Chris Lawson, TechnicianFind.Com Key Talking Points

  • Polishing your shop's online presence to attract high-culture hires- control the narrative of your shop. 
  • What do you offer to employees? The feature is what you offer, the benefit is how it will benefit the technician. Pay for training? What is the benefit?
  • Book club together- paying for audible prescription 
  • If you’re looking to hire an experienced technician with a job, you need to go where techs hang out online and that’s social media.
  • Passive recruiting- always be on the lookout. Share your culture, employee and customer pictures
  • Invite technicians to be ‘the hero.’- what is the opportunity? It’s not about YOU. 
  • Building a Storybrand By Donald Miller
  • Business Made Simple By Donald Miller


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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      Click to go to the Podcast on Remarkable Results Radio
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      Click to go to the Podcast on Remarkable Results Radio


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