What's Your best Way to Find Auto Technicians?
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By Joe Marconi in Joe's BlogTypically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be? Is there time being wasted throughout the technician’s day?
All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work? Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production? Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician? Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort. Blaming the techs or other staff members does not get to the root cause in most cases.
Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable.
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By carmcapriotto
On Record with Rob Merwin with an update to the Right to Repair Act in 2023 and a recent John Deere agreement.
Rob Merwin, Publisher, Aftermarket Matters. Rob’s previous episodes HERE Show Notes:
Right to Repair legislation- consumer issue New Congress- best chance for 2023 and 2024 to get national Right to Repair legislation passed Repairact.com 70% of vehicles are out of warranty OE’s want to control the parts and parts distribution John Deer agreement- sharing repair information, nonbinding, why now? NASTF- working with OEM
Thanks to our Partner Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Talking Points
Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh RepairPal is setting/ limiting what prices I can charge to my customers with their estimator. I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth. Online customers like the ones that come through RepairPal are just annoying price shoppers. I have a relationship with my local CarMax store, so I don’t need RepairPal’s help. Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.
Kathleen Bio:
Kathleen Long, Chief Revenue Officer
Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.
Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Let's face it, no one or no entity will help us with the Tech shortage. The truth is, this is not new. This shortage has been created largely from decades of steering young people to college, and not the trades. I believe we need to get involved with apprenticeship programs. Below is an article in Motor Magazine.
Your thoughts? Comments?
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By carmcapriotto
During Today's episode #97 I’m going to be talking about: Chris’ recent doctor's visit, Kimberly’s Old rocking chair & Having value in what you do.
Chris, what are you talking about???? Kimberly’s Rocking Chair 89.00, 47 pictures, clear communication Recent Dr. Visit 2000.00 per hour, very concerned about how I would pay. If these people can charge that, so can you. Self Esteem Do it responsibly and with thought. We can’t just throw stuff against the wall.
To listen to more episodes make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: [email protected]
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?
Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.
Talking Points
Should you use coupons in your marketing strategy? Will they bring you more clients? What type of client are you trying to attract? Are you good at converting “coupon customers” into lifelong customers? If you do use coupons, what are some promotions you can do? Can coupons be successful with high-end clients? If you don’t want to do discounts but do want to run promotions, what are some ideas?
Lagniappe (Books, Links, Other Podcasts, etc)
$100M Offers by Alex Hormozi
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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