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What's the biggest mistake owners are making when marketing their shops?


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    • By Obsidian Motors
      Are there are any repair jobs your shop prefers to not do for whatever reason? 
    • By carmcapriotto
      Key Talking Points
      Dealership “trains” customers that they need to have their car serviced at the dealership. Let the service speak for itself The warranty on repairs is only 12 months/12,000 miles, some imports have just upped the warranty to 24 months/24,000 miles- independents can offer 3 years 36,000 Offering better product as a whole-perception of professionalism (atmosphere/waiting area/website/exterior etc) “Let us be your Google.” Developing lifetime customers- personal touch and building trust Offering convenience- loaner vehicles, pickup and delivery services to our customers at no cost, Uber and Lyft rides We use the best quality OEM parts.  We offer a touchless service that uses a secure online payment portal as well as an outdoor lockbox system. Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      The Panel
      Jake Sorensen, McNeil's Auto Care, Sandy, UT 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake’s previous episodes HERE
      Jorge Gilligan, Revolution Motor Works, Finksburg, MD Listen to Jorge's Episodes HERE.
      Jon Kloosterman, Director of Operations WestSide Auto Group, Zeeland, MI, 3 Locations. Jon started in the Automotive Industry in 2008 as a General Service Technician for Westside Auto Group. In 2012 he became a full time Service Advisor as Westside Auto Group expanded their original location from 3 to 7 bays. He has been part of Westside Auto Group’s growth process holding Manager positions in multiple locations. In 2020 he became the Director of Operations for what is now a 3 location operation that serves communities in West Michigan. He holds multiple ASE Certifications and has had the opportunity to serve on multiple different panels in West Michigan’s Independent world. Listen to Jon's Episodes HERE
       
      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      When David Crumbles
    • By carmcapriotto
      Key Talking Points
      “Top Internet Marketing Trends for your Repair Shop” OMNI channel marketing- be everywhere at all times Producing video content- It’s easier than you think, everyone has a cell phone to use, you don’t need a high budget.  Contact hack for blogs- start typing in google and google will show what people are searching for. The goal is to get someone in the local market to find the blog. Grassroots marketing- birthdays, customers,  Four pillars of marketing: website (70% of searches are mobile), SEO, paid search, social media  Call to action on a website- click to call, click to schedule, click to ready google reviews, live chat How are people interacting? How do your customers want to interact? Are you future thinking? Update your website every 18-24 months to keep it fresh- research other websites in and outside of the industry. Ask others for their opinion Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer. www.napaautocare.com 
      Tony Mercury is the Vice President of Revenue for Autoshop Solutions. He's been helping shop owners market their businesses since 2015.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Key Talking Points
      Help the classroom understand, relate and apply it- don't overcomplicate Do we have too much “wow factor” are they leaving the class thinking the instructor is knowledgeable or are they leaving with epiphany moments Talk to students then listen- take what you know and piece the puzzle together to what they understand Presentations aren’t teaching- too much information isn’t going to stick, pick one focal point.  “Teaching isn't talking”  Scan QR code to answer questions prior to class to get feedback, or ask questions in beginning and ask the same question at the end.  “How to learn” class- learning styles, you may prefer one but you also need to improve the other learning styles Achieving certification doesn’t mean you are exempt from learning more “How to teach” class- sticking content needs to have an anchor point. Giving information and give the opportunity to give information back and start applying it “How to take tests”  Dunnan and Kreuger- high confidence have lower competence, ability to do doesn’t match what they display out (big peacock), not confident and constantly reading and learning, they stay quiet.  Learning path- apply the knowledge you receive immediately Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      The Panel
      Jim Cokonis Sr Curriculum Developer, CARQUEST Technical InstituteFind Jim’s other episodes HERE.
      Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador, ASE Master, L1, CMAT (Certified Master Auto Tech). Justin’s Previous Episode HERE.
      Anthony Williams is a Special Projects Manager at Advance Auto Parts, Colorado Springs, Colorado. Anthony’s Previous Episode HERE.
       
      Click to go to the Podcast on Remarkable Results Radio


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