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[Podcast] RR 391: What Happens When a Technician Becomes a Customer for Automotive Repair.


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Pete Meier is an ASE certified Master Technician and sponsoring member of iATN. He has over 35 years of practical experience as a technician and educator, covering a wide variety of makes and models. Now, as Director of Training for the UBM Advanstar Automotive Group, which includes Motor Age, ABRN, Aftermarket Business World and Dealer News, his primary goal is to bring working technicians the information they need to succeed. Listen to Pete’s previous episodes HERE.

 

Key Talking Points:

  • They are blessed that many of their contributors are working techs.
  • They serve 100,000 shops in the United States which is why the accuracy of every article is critical.
  • Pete needed new tires for this truck because in his own shop he does not have a tire machine.
    • Purchased online with a 35% off coupon and set the appointment.
    • Went to get tires changed- wanted alignment checked and had to ask to have it done
      • Missed service opportunity
      • No process for customer service  
  • Training for techs
    • If you are employed at a shop that will not support time off for training or assistance in funding for training, there are a lot of other shops that will. Go find them.
    • The only way to keep passion and rise in the industry, find a shop that mirrors your same passion and goals
    • Shop owners- need to be a part of the industry advisory council for local high schools and colleges.  
  • Manage your customer service- test your culture
    • Phone shop your locations
    • Ask female to shop business to see how they are serviced

 

Resources:

  • Thanks to Pete Meier for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

 

Subscribe to a mobile listening app HERE.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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