Building a Marketing Plan Around Your Customers
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees' training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE.
Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE.
Show Notes:
Watch Video Episode HERE Importance of Individual Effort and Natural Talent (00:04:21) Ryan Kooiman discusses the importance of individual effort and natural talent in becoming an A-tech. Being a Perpetual Student (00:02:51) The importance of being a forever perpetual student and committed to being at the top of your craft. Opportunity and Drive (00:05:17 The importance of opportunity and drive in becoming an A-tech and how it can lead to personal growth and experience. Investing in Training (00:07:18) The importance of investing in training for technicians and how it benefits both the individual and the shop. The Determination and Motivation of an A-tech (00:10:28) Matt Fanslow describes the qualities of an A-tech, including determination and self-motivation, and how they seek out training opportunities. The Importance of Training and Shop Culture (00:11:11) Training and shop culture is important in developing A-techs, including the need for mentoring and a supportive work environment. Different Gifts and Skill Sets of Technicians (00:13:06) How can a shop assemble a team with a good blend of abilities and a supportive culture? The importance of individual effort and natural talent (00:14:50) The role of individual effort and natural talent in becoming an A-tech, and how it can be recognized and cultivated by management. Networking and sharing knowledge (00:17:31) The importance of networking and sharing knowledge with other technicians in the industry to become an A-tech. Levels of Supervision (00:21:52) The history of the A, B, C technician designations and how they relate to levels of supervision, as well as the potential use case for assigning work based on technician skill level. Mentoring for Succession (00:24:11) The importance of mentoring individuals to take over for lead technicians in the future and the possibility of a new way to assess skill levels in the industry. The Importance of Experience (00:27:10) The value of experience in the automotive aftermarket industry, using case studies and trial and error to learn from mistakes. The Role of Individual Effort in Becoming an A-tech (00:28:03) The importance of individual effort and experience in becoming an A-tech, using the example of Michael Jordan's dedication to practice. Learning from Mistakes (00:24:37) The challenges of answering complex diagnostic questions and the importance of learning from mistakes and experience in becoming an A-tech. Creating an Environment for Success (00:31:12) How to cultivate an environment that can help technicians achieve their top potential. Importance of Mentoring (00:34:41) The importance of having a mentor, networking, and finding a coach to help young technicians learn from their mistakes. Reading Comprehension (00:37:17) The importance of reading for leisure to develop reading comprehension skills, which are essential for understanding service information and diagrams. Learning from Mistakes (00:36:05) Investing in Tuition (00:38:56) The importance of investing in training and education for employees and the productivity benefits for the shop. Virtual vs. Live Training (00:41:11) The panelists discuss the pros and cons of virtual and live training, with live training being the preferred method for complex topics and networking opportunities. Networking (00:46:26) Learning from Peers (00:47:19) Building self-awareness and confidence (00:48:50) The importance of building self-awareness, self-confidence, and career assurance to become a successful A-tech. Documenting work in the bay (00:50:45) The importance of documenting work in the bay, using tools like PowerPoint and phone cameras to capture information and data. Commitment to learning (00:52:32) The commitment to learning and investing in professional development, both for shop owners and technicians, to build a culture of learning and keep people in the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.
Talking Points
I am not a lawyer and this is not legal advice Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing. There are 2 main reasons you need your website to be ADA compliant The number of lawsuits happening It’s the right thing to do What makes a website ADA compliant? Over 100 factors Most important factors are: Skip nav Image alt text Proper heading structure Labels on form fields Contrasting colors Clear, easy to read fonts Descriptive link text Subtitles on videos We use a free plugin with some nice features I won’t guarantee a website ADA compliant Do the basics and you’re probably good to go. Remember, I am not an attorney. Where to start - wave.webaim.org
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
As leaders, we all know that culture is important, but how often do we take the time to really analyze and shape it? Culture is the company's personality, starting with the leadership team. Michael Smith discusses the significance of culture and offers advice on how to become a better leader. However, toxic culture can hold a company back. Michael advises leaders to identify toxic elements and people in their company and take action to eliminate them. He emphasizes that leaders must be held accountable for the core values and purpose of the company, and they must take action to ensure that the company's culture aligns with these values. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Show Notes:
Watch Full Video: HERE (00:03:07) The Number of Shops in the Industry is Shrinking. Michael Smith discusses the number of shops in the automotive aftermarket industry and how it is shrinking due to consolidation. (00:05:41) Culture Starts with the Leadership Team. (00:07:12) Advice on Becoming a Better Leader and Finding the Purpose of the Business. (00:08:52) Starting a Culture. The importance of core values and purpose in building a strong culture from day one. (00:10:47) Assessing Your Culture. Methods for analyzing and assessing the current state of a company's culture, including surveys and AI data collection. (00:13:06) Eliminating Toxicity. Strategies for identifying and addressing toxic elements within a company's culture, including difficult decisions about high-producing but toxic employees. (00:15:56) Importance of culture. Michael Smith emphasizes the importance of culture in the automotive aftermarket industry and how it starts with the leadership team. (00:19:08) The power of coaching and networking.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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