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Here's a tip I have posted before, but it's worth repeating. One job that goes unnoticed most of the year is the job of the part's driver. You get part deliveries all day long, every day, all year long. Many times, these part's drivers take all the abuse due to wrong parts, the parts took too long to be delivered, on and on and on. Those drivers may not say anything, but they take it to heart. So, here's what you are going to do. Buy small gifts, such as small boxes of candy or chocolate. Nothing expensive. During the holidays, give all the drivers one of these small gifts and say "Thank you, I appreciated what you do." Two things will happen. First, the driver will be stunned and will not know what to say, and they will be very thankful that you thought of them. The second thing that will happen is this: The very next time those part drivers have three delivers to make at three different shops, what shop do you think they will want to go to first? Yes...Yours!
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Want to Grow YOUR Car Count, Income & Profits? Check this out!
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"The Car Count Fixer"
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How many of you have a four bay shop ? If you do how many techs do you have ? What is your average sales weekly , monthly ? What do you spend in advertising ? What was your sales in 2017 ? I am using this shop as a guide for those who would like to follow and see real time progress. For those interested just answer the questions so you and I can see what your strong points and if and where you may have areas for improvement.
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Article: Let's Make A Deal! For some, car repair is all about cutting a deal...NOT...quality of the workmanshipLET’S MAKE A DEAL You know everyone wants a deal, something cheaper, something “thrown in” to sweeten the pot. Money (as always) is always the driving force, and I don’t think that will ever change. A deal is a deal, but if you can’t make a deal… well, then, deal with it. One bright morning, a mid-90’s Subaru showed up at the shop on the back of a wrecker. It’s one of my regular customer’s young teenager’s car. The phone rang, it was the dad, Oh, and did he have a story to tell… a real whopper of a story. “My son told me he was driving along when the car bumped the curb and flattened two tires. I haven’t seen the car, but my son said there wasn’t any real damage. So, I don’t think it should take you very long to get it back on the road. Do what you can, and call me with the estimate.” I only saw the driver’s side of the car when the tow truck pulled up. The tow driver came in and tells me, “Wherever you put this, you won’t be able to move it again. You’ll have to drag it or put it on “dollies”, it’s pretty messed up. If I were you, I’d stick it directly on the lift.” Ok, ya got me, no real damage aye? But, the tow driver tells me differently… now I’ve got to go look for myself. No real damage? Hmmm, let’s see…the whole passenger side of the car looks like someone tried to peel the sheet metal off with a can opener. Underneath the car was even worse. The upper and lower passenger side control arms are bent. The wheel, spindle, and tire are sitting on the oil pan area. The sway bar looks like a pretzel, both rims on the passenger side are beyond reuse, the tires are torn apart and shards of rubber are peeling off of the steel belts, and the transmission has been ripped off its mounts. Yea, you’re right……he just bumped the curb……..yea sure he did. Looks more like he rode the edge of the curb like a bucking bronco for a long-long way. My guess is somebody was trying to drift around corners or slide it sideways with the emergency brake on, and probably took out every bus stop, park bench, and light pole for a block or two. Ok, the tow driver gets a “thumbs up” on this one; let’s put it on the lift. I told the customer what I had found and the estimate for the repair, and as always I let him know about any “hidden” problems that might be lurking under all this stuff. He was not a shocked as I thought he would be even after I gave him the price for all the work that needed done, but definitely concerned. He kept hinting around as to what I thought might have caused the problem. From the conversation on the phone he was hoping I would say something like… mechanical failure, slick road conditions, defective part, or something like that. The farthest thing in his mind was that the kid might be the problem. I told him what I thought had happened, he didn’t want to believe it, but he was going to check into to it. In the mean time, order the parts and start getting it ready to get back on the road. Several days later all the parts showed up, and I could get a better idea of the damage with parts that weren’t bent like a pretzel. It wasn’t long before I found a few more flaws in the little “Scooby-do”, nothing major but the kind of thing that should be replaced. The extra parts were just a few brackets that were bent, but I knew dad’s pocket book was getting tight. His main concern now was how much I was willing to chew off the original bill to help him out, and to my surprise he confirmed my suspicions as to what caused the accident. Oh yea, the kid was trying to drift the Subaru. (DAH! Now how do ya drift a front wheel drive car… ah, slide with the e-brake???) Now I can do a lot of things, and lower repair costs in order to save the customer money is one of them. Money, or not, I think there is a lesson to be learned here. I thought it was appropriate to make a small request to good old dad. If he wanted a cut on the price of the job, then let’s make a deal. “You bring the little ridge runner to the shop dressed for work. He can earn his keep and save you a few bucks in the process. Maybe even take a different approach to driving in the future,” I told the dad. My customer was a little taken back by my deal to save him some money, but it sounded like a good idea. Now his only job was to get the lad down to the shop ready to fulfill his part of the bargain. Work stopped until I heard back from him. In the mean time, the car is stuck on the lift with no wheels and only half a suspension. With a service bay tied up, it’s starting to cost me money. 2 days go by, then 4 more, another week and still no answer. Finally on a Monday morning when I reached the point where I wasn’t going to wait any longer… the dad calls, “Just fix it, and call me when it’s ready. My son doesn’t want to do it, and I’m not having much luck in getting him to your shop to help at all. So I guess I’ll have to deal with the cost of the repair instead.” A little different deal than I expected. Well, a deal is a deal. I’ll handle my end of the bargain, and old dad has decided on how to handle his. There’s an old saying that comes to mind, it goes like this; “If you want to save a dollar … do the job yourself, but if you have to pay someone else to do it… don’t ask for cheap work, unless you’re willing to share the cost in some way.” After another day of getting everything back into place the car was ready for the road again. Sure there are few battle scars still showing, but mechanically the car is in great shape. That only leaves one more deal that’s not quite finished. … … the father needs to deal with the son. . . .
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I wanted to make sure that all of you heard about my brand new FREE webinar I am putting on next week. What you'll learn: How shops all over the country are using the latest techniques and technology to attract more new customers to their shops. How to work through the clutter and uncover what actually works now, and what to keep your eye on for the future. What you can get started on right away with little or no cost to you. How to take advantage of the 'car count shortage' myth to gain an almost unfair advantage over your local competition. When: If you're one of the vast majority shop owners who need more car count you simply can’t afford to miss this webinar. Click here to get all the details and to register… See you there!
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By Ron Ipach
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Automechanika Chicago, the U.S. tradeshow dedicated to high-end training and new product discovery for service and collision repair shop owners and technicians, currently reaches 150 exhibitors and is on track to reach the expected goal of 400 exhibiting companies for the 2015 inaugural event. Over 8,500 attendees are expected to attend Automechanika Chicago which will take place April 24 – 26, 2015 at McCormick Place West, Chicago, Illinois.
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