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Merry Christmas and a Happy New Year 2018


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Ladies and gentlemen,

Another year comes to a close, I hope 2017 has been generous to you as it has been to my team and I. We started the year with a simple premise of making 5 calls to customers everyday, and that snowballed into a sales breaking record for us.

These are very simple things we learned and helped us prosper:

1. Learn to communicate with your team, set the expectations and hold them accountable.

2. Always, always, always be respectful, courteous, attentive, and mindful of your customers, you don't know what they have been through, yes, some have deep financial issues but the majority are looking for honest, knowledgeable, and professional people, earn their trust and give them great value, they will reward you with their continued business.

3. Treat your employees well, charge what they are worth and reward them accordingly, if you skimp on fair wages they will know and look for greener pastures. Many joined us while their competing shops closed, we have pick of the litter.

4. Be honest, do the right thing and get rid of toxic, unreliable, and unethical people. If you have a bad apple in your team, deal with it quickly, else they will poison your team and create systemic problems that will be even harder to deal with later.

5. Always use the best tools you can afford, if you have to redo work for lack proper tools and equipment it will cost you 3x as much, and the customer aggravation and inconvenience will be reflected on your bottom line.

Well, that's it for me. I wish you a Merry Christmas and a Happy And Prosperous New Year 2018!

All is possible by the Grace of God, and according to His will!

-Harry   

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12 hours ago, HarrytheCarGeek said:

We started the year with a simple premise of making 5 calls to customers everyday, and that snowballed into a sales breaking record for us.

Great post Harry! I've been telling shop owners this for years - just get out from behind the wrenches and talk to your customers. It always results in more business and (better yet) you learn about the little things that may need to improved in your business. There's isn't a marketing course that can teach you what your customers can. 

After all, "Better" doesn't have a finish line - we can all get better... all the time. 

Thanks for sharing your comments - you're right on the money!

Hope this helps!

Matthew Lee
"The Car Count Fixer"

Get "The Official Guide to Auto Service Marketing"

2018 State of The Auto Repair Industry Report! Get in NOW!

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