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Merry Christmas and a Happy New Year 2018


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Ladies and gentlemen,

Another year comes to a close, I hope 2017 has been generous to you as it has been to my team and I. We started the year with a simple premise of making 5 calls to customers everyday, and that snowballed into a sales breaking record for us.

These are very simple things we learned and helped us prosper:

1. Learn to communicate with your team, set the expectations and hold them accountable.

2. Always, always, always be respectful, courteous, attentive, and mindful of your customers, you don't know what they have been through, yes, some have deep financial issues but the majority are looking for honest, knowledgeable, and professional people, earn their trust and give them great value, they will reward you with their continued business.

3. Treat your employees well, charge what they are worth and reward them accordingly, if you skimp on fair wages they will know and look for greener pastures. Many joined us while their competing shops closed, we have pick of the litter.

4. Be honest, do the right thing and get rid of toxic, unreliable, and unethical people. If you have a bad apple in your team, deal with it quickly, else they will poison your team and create systemic problems that will be even harder to deal with later.

5. Always use the best tools you can afford, if you have to redo work for lack proper tools and equipment it will cost you 3x as much, and the customer aggravation and inconvenience will be reflected on your bottom line.

Well, that's it for me. I wish you a Merry Christmas and a Happy And Prosperous New Year 2018!

All is possible by the Grace of God, and according to His will!

-Harry   

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12 hours ago, HarrytheCarGeek said:

We started the year with a simple premise of making 5 calls to customers everyday, and that snowballed into a sales breaking record for us.

Great post Harry! I've been telling shop owners this for years - just get out from behind the wrenches and talk to your customers. It always results in more business and (better yet) you learn about the little things that may need to improved in your business. There's isn't a marketing course that can teach you what your customers can. 

After all, "Better" doesn't have a finish line - we can all get better... all the time. 

Thanks for sharing your comments - you're right on the money!

Hope this helps!

Matthew Lee
"The Car Count Fixer"

Get "The Official Guide to Auto Service Marketing"

2018 State of The Auto Repair Industry Report! Get in NOW!

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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