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The State of The Auto Repair Shop Industry in 2017


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Struggling in today’s new economy, trying to build your car count and make the money you know you deserve while “big box” auto repair, new car dealers and that ‘price cutter’ down the street “eat your lunch?” If you’ve tried to grow your repair shop and profits but have failed, it may not be your fault. It could be you’re just using the wrong methods and tactics. 

You’ve heard that old adage “It’s not what you say… it’s how you say it”, right? Truth is, that applies to just about everything in life – and especially your marketing and advertising. 

There’s no shortage of schemes and scams sold as “new marketing ideas” along with “gurus” that go on and on with solutions as they tell you to “just send them a piece of mail”, or “just send them an email” or even “just send them a text” – but it’s the message that’s important – not the way you send it. 

So you’re left asking “Is it really is possible to grow your car count and profits?” It is, but first let me tell you a little about myself. 

I owned a repair shop just like you – and I struggled. In fact, I faced bankruptcy – looking it straight in the eye. It’s not pretty. It wasn’t until I focused on specific direct marketing strategies and developed a deeper understanding of ‘how customers think’ that I was able to turn my shop around and finally get what I wanted out of life.

Today, working strictly with auto repair shops to grow their business, I research and develop marketing strategies and tactics to the point it’s consumed and embarrassingly large amount of my time and energy. Family and friends say that my pursuit borders obsession. They’re wrong. I crossed the line long ago. 

I know of no subject more fascinating - yet often more confusing. The confusion is not only unfortunate; it’s largely unnecessary. 

In reality, given today’s fast pace world and unlimited opportunities, it has never been easier to stand out and steer clear of the 5 dangerous trends that each shop faces. It doesn’t require good looks, a silver tongue, charisma or a magnetic personality. It’s really simple when you cut through the smoke and mirrors. Cutting through the smoke is the hard part. 

In fact, if you haven’t grown your car count, profits and lifestyle to the level you want, it likely has nothing to do with you. It’s not your fault. 

Given the shell games of strategies being sold like “shovels and maps at the gold rush”, it’s a wonder we still have an independent repair shop industry at all. 

If this barrage of schemes, programs and complicated systems has left you more confused, take a deep breath and relax. We’ll take aim at this confusion, blow away the smoke and remove the mirrors and make things as simple as possible – and we can work miracles. 

But first – we must clear the smoke. 

When you get down to the “nitty gritty”, it’s all about direct response strategies. Thousands , or even hundreds of thousands of postcards sent to the wrong market with the wrong message can’t compare to a single well organized, tested and proven strategy. It’s those simple, effective and proven ways shop owners that know me make money every single month. 

How do they know they’re making money? They deploy simple systems and track everything - because the numbers don’t lie. Above that, those shop owners understand that there really are only 3 strategies repair shops need to focus on. 

Those 3 Strategies – known as “The Auto Shop Marketing Pyramid” cuts through the clutter and confusion that’s being pushed and sold to you – while making your marketing plan simple; regardless if you’re a new shop – or if you’ve been in business for years. (I cover that in detail in “The Auto Shop Owner’s Unfair Advantage” and you can get unlimited free access to Module 1 below.)

Don’t let yourself get caught chasing “shiny objects” and the latest “new-fangled-thing”. Marketing hasn’t changed in decades – delivery channels certainly have – but marketing hasn’t. 

Put your shop on a strict diet of “direct response marketing strategies” that work time and time again – and don’t get fooled by those “shiny objects” and so called authorities that lead you like a horse chasing a carrot. 
Hope this helps!

Matthew Lee
"The Car Count Fixer"

Get "The Official Guide to Auto Service Marketing"

Fix Your Car Count in 17 Minutes... Guaranteed!

The Shop Owner's Unfair Advantage FREE Access

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      This story was originally published by Joe Marconi in Ratchet+Wrench on January 25th, 2019


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