Quantcast
Jump to content


The State of The Auto Repair Shop Industry in 2017


Recommended Posts

Struggling in today’s new economy, trying to build your car count and make the money you know you deserve while “big box” auto repair, new car dealers and that ‘price cutter’ down the street “eat your lunch?” If you’ve tried to grow your repair shop and profits but have failed, it may not be your fault. It could be you’re just using the wrong methods and tactics. 

You’ve heard that old adage “It’s not what you say… it’s how you say it”, right? Truth is, that applies to just about everything in life – and especially your marketing and advertising. 

There’s no shortage of schemes and scams sold as “new marketing ideas” along with “gurus” that go on and on with solutions as they tell you to “just send them a piece of mail”, or “just send them an email” or even “just send them a text” – but it’s the message that’s important – not the way you send it. 

So you’re left asking “Is it really is possible to grow your car count and profits?” It is, but first let me tell you a little about myself. 

I owned a repair shop just like you – and I struggled. In fact, I faced bankruptcy – looking it straight in the eye. It’s not pretty. It wasn’t until I focused on specific direct marketing strategies and developed a deeper understanding of ‘how customers think’ that I was able to turn my shop around and finally get what I wanted out of life.

Today, working strictly with auto repair shops to grow their business, I research and develop marketing strategies and tactics to the point it’s consumed and embarrassingly large amount of my time and energy. Family and friends say that my pursuit borders obsession. They’re wrong. I crossed the line long ago. 

I know of no subject more fascinating - yet often more confusing. The confusion is not only unfortunate; it’s largely unnecessary. 

In reality, given today’s fast pace world and unlimited opportunities, it has never been easier to stand out and steer clear of the 5 dangerous trends that each shop faces. It doesn’t require good looks, a silver tongue, charisma or a magnetic personality. It’s really simple when you cut through the smoke and mirrors. Cutting through the smoke is the hard part. 

In fact, if you haven’t grown your car count, profits and lifestyle to the level you want, it likely has nothing to do with you. It’s not your fault. 

Given the shell games of strategies being sold like “shovels and maps at the gold rush”, it’s a wonder we still have an independent repair shop industry at all. 

If this barrage of schemes, programs and complicated systems has left you more confused, take a deep breath and relax. We’ll take aim at this confusion, blow away the smoke and remove the mirrors and make things as simple as possible – and we can work miracles. 

But first – we must clear the smoke. 

When you get down to the “nitty gritty”, it’s all about direct response strategies. Thousands , or even hundreds of thousands of postcards sent to the wrong market with the wrong message can’t compare to a single well organized, tested and proven strategy. It’s those simple, effective and proven ways shop owners that know me make money every single month. 

How do they know they’re making money? They deploy simple systems and track everything - because the numbers don’t lie. Above that, those shop owners understand that there really are only 3 strategies repair shops need to focus on. 

Those 3 Strategies – known as “The Auto Shop Marketing Pyramid” cuts through the clutter and confusion that’s being pushed and sold to you – while making your marketing plan simple; regardless if you’re a new shop – or if you’ve been in business for years. (I cover that in detail in “The Auto Shop Owner’s Unfair Advantage” and you can get unlimited free access to Module 1 below.)

Don’t let yourself get caught chasing “shiny objects” and the latest “new-fangled-thing”. Marketing hasn’t changed in decades – delivery channels certainly have – but marketing hasn’t. 

Put your shop on a strict diet of “direct response marketing strategies” that work time and time again – and don’t get fooled by those “shiny objects” and so called authorities that lead you like a horse chasing a carrot. 
Hope this helps!

Matthew Lee
"The Car Count Fixer"

Get "The Official Guide to Auto Service Marketing"

Fix Your Car Count in 17 Minutes... Guaranteed!

The Shop Owner's Unfair Advantage FREE Access

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Changing The Industry
      Episode 165 - Chasing An American Dream While Balancing Family and Culture With Gilbert Khoshaba
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching underscores the significance of professional attire in the auto repair industry. He connects dressing well with increased confidence, employee morale, and customer trust. Cotton shares personal anecdotes and cites studies on "enclothed cognition," reinforcing the idea that appearance can influence performance. He offers practical advice for shop owners to elevate their business's professionalism through attire, leadership, and delegation. Cotton concludes by advocating for a standard of respect and dedication in the industry, supported by the episode's sponsor, Shop Marketing Pros.
      The importance of dressing professionally (00:01:15) Chris discusses the impact of dressing professionally on business perception, employee morale, and customer confidence.
      The psychological impact of dressing well (00:03:22) Chris explores the psychological connection between dressing well and feeling better, projecting confidence, and improving performance.
      Supporting data on the importance of dressing well (00:05:33) Chris presents data on perception and trust, employee morale, and customer confidence related to professional appearance.
      Setting a new standard (00:06:45) Chris provides practical tips for setting a standard of professionalism, including investing in quality uniforms and leading by example.
      The role of the owner in dressing professionally (00:07:49) Chris emphasizes the role of the owner in creating a culture of professionalism and setting boundaries through professional attire.
      The pledge to elevate industry standards (00:11:15) Chris encourages listeners to join him in pledging to dress professionally, reflecting respect for themselves, employees, and customers.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded Live at the TST Big Event, Michael Ingvardsen, Global Technical Training Manager from Nissens Automotive, discusses the evolving challenges and advancements in automotive air conditioning systems, including the potential warranty issues arising from using alternative refrigerants. This episode is a roadmap for staying informed, proactive, and environmentally conscious as we navigate the transition to new refrigerants. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Show Notes
      Impacts of new refrigerants (00:03:07) Discussion on the impact of new refrigerants on the automotive aftermarket industry. Testing and approval of new refrigerants (00:04:44) Testing and approval process for new refrigerants, including warranty implications. Industry response and concerns (00:08:07) Concerns and responses from the industry regarding the use of replacement refrigerants. Challenges and best practices (00:09:23) Challenges and best practices for shops in dealing with new refrigerants and components. Warranty implications (00:09:49) Discussion on warranty implications related to the use of new refrigerants and components. Industry communication and training (00:10:37) Importance of industry-wide communication and training on the use of new refrigerants. System maintenance and practices (00:11:34) Impact of new refrigerants on system maintenance and best practices. Industry readiness and response (00:13:15) Discussion on industry readiness and response to the introduction of new refrigerants. Cost and environmental considerations (00:18:04) Considerations for choosing replacement refrigerants based on cost and environmental impact. The concern about heat pump systems (00:19:22) Discussion about the technical concerns and impact of heat pump systems on warranty situations. European focus on heat pump cars (00:20:15) Insights into heat pumps by European vehicle manufacturers. Training for diagnosing heat pump systems (00:21:21) The necessity of understanding heat transfer and the flow of refrigerant in a heat pump system for effective diagnosis. Life lessons and analogies with heat pumps (00:22:47) Humorous analogies and life lessons related to heat pump systems and relationships. Challenges and changes in refrigerants (00:26:15) Discussion about the re-evaluation of refrigerants in Europe and the challenges in adapting to new environmental regulations. Importance of staying updated and educated (00:27:09) Encouragement for professionals to stay updated, attend classes, and be experts in air conditioning systems. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      In this episode, Hunt tackles the pressing issues facing the housing market in 2024, discussing the impact of interest rates and the real affordability of homes.
      • Interest Rates Surge: Exploring how doubled interest rates are drastically affecting monthly payments.
      • Affordability Crisis: Delving into how rising home prices are outpacing income growth, making home ownership a distant dream for many.
      • Economic Insights: Analyzing the mismatch between the growth in home prices and stagnant wage increases.
      • Future Risks: Assessing potential market corrections and their consequences on homeowners and the economy.
      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
       
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
       
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

  • Our Sponsors



×
×
  • Create New...